Job title: Director of Operations
ROLE PURPOSE
The Director of Operations is responsible for leading the
College’s operational functions relating to student recruitment, admissions,
marketing, business development activity linked to recruitment, and associated
customer-service support across UK Management College campuses.
The role covers the complete operational student journey
from initial attraction and enquiry through to application processing,
admissions completion, successful enrolment, and formal handover of enrolled
students to the academic departments.
The post holder ensures that admissions, marketing and
recruitment-related operations are delivered in line with the strategy,
standards and directions set by the Chief Operating Officer, to whom the role
reports.
The role is operational only and does not cover academic
delivery, academic staffing, teaching, assessment or curriculum matters, which
sit with the Dean and the academic structure.
SCOPE
This role is limited to the operational management of the
Admissions Department and the Marketing Department as the core departments
within the Director of Operations’ portfolio, together with business
development and customer-service activities that directly support student
recruitment and the admissions process.
The role begins with attracting prospective students,
managing enquiries and supporting applicants through the admissions process,
and ends when students have successfully completed enrolment and are formally
handed over to the academic departments.
UK Management College operates as a partner and franchise
institution with partner universities and awarding bodies. The Director of
Operations must understand, apply and monitor the admissions policies,
marketing requirements, recruitment expectations and relevant regulatory
requirements of UK Management College and its partner universities, ensuring
alignment between internal processes and partner requirements.
The role does not include academic delivery, academic
staffing, curriculum management, assessment decisions or academic quality
responsibilities. Any involvement with academic teams is limited to operational
coordination required to complete admissions, enrolment and handover processes.
REPORTING LINE
Reports to: Chief Operating Officer, UK Management
College.
Line Manages: Admissions Department, Business
Development and Recruitment, and Marketing Department.
Operational Coordination Includes: Business
development activity, enquiry handling, customer-service support and
admissions-related student journey support, where these activities directly
relate to attracting students, processing applications and completing
admissions.
Works With: Chief Operating Officer, Academic
Registry, Student Services, partner universities, agents, other relevant
external stakeholders, and campus academic leadership on admissions, marketing
and recruitment-related operational matters only.
ROLE DISTINCTIONS
Chief Operating Officer
Provides institutional strategy, standards and direction for
operational functions; line manages the Director of Operations; and has
authority to assign, expand, reduce or reallocate the Director of Operations
portfolio in line with UK Management College needs.
Director of Operations
Leads operational delivery of Admissions and Marketing, with
recruitment-related business development and customer-service activity,
ensuring compliant and effective student recruitment, admissions, enrolment and
handover to academic departments.
Admissions Department
Manages enquiry handling, application processing, admissions
documentation, applicant communication, enrolment support and formal handover
of successfully enrolled students to the academic departments.
Marketing Department
Manages marketing operations, recruitment campaigns,
promotional activity, communications and materials that support student
recruitment, in line with UK Management College, partner university and
regulatory requirements.
Business Development and Recruitment
Manages business development and customer-service activities
that directly support student recruitment and the admissions process. The role
begins with attracting prospective students, managing enquiries and supporting
applicants through the admissions process.
Dean / Academic Structure
Responsible for academic delivery, academic staffing,
teaching, assessment, curriculum and academic quality across all campuses.
These matters do not fall within the Director of Operations remit.
KEY RESPONSIBILITIES
Operational Delivery & Leadership
Lead the day-to-day operational delivery of student
recruitment, admissions, marketing and related customer-service activity across
UK Management College campuses, within the strategy and standards set by the
Chief Operating Officer.
Line manage the Admissions Department and Marketing
Department, setting objectives, monitoring performance and ensuring consistent
operational standards, service quality and accountability across all campuses.
Implement operational plans for recruitment, admissions and
marketing at campus level and report delivery, progress, performance and risks
to the Chief Operating Officer.
Admissions, Recruitment & Partner Compliance
Manage the full operational admissions journey from enquiry
and application through to offer, acceptance, enrolment completion and formal
transfer of successfully enrolled students to the academic departments.
Ensure admissions operations comply with UK Management
College policies and procedures and with the admissions policies, process
requirements and regulations of partner universities and awarding bodies.
Maintain a clear understanding of regulatory requirements
relating to admissions, recruitment, student communications, consumer
protection, data protection and marketing, and ensure these requirements are
embedded in operational practice.
Marketing & Business Development
Lead the operational delivery of marketing activity that
supports student recruitment, ensuring campaigns, materials and communications
are accurate, compliant, professional and aligned with UK Management College
and partner university requirements.
Manage business development activity connected to student
recruitment, including relationships with schools, colleges, agents, employers,
community partners and other stakeholders who may support the recruitment
pipeline.
Monitor recruitment performance, enquiry conversion,
application progression and admissions outcomes, providing data, forecasts and
recommendations to the Chief Operating Officer.
Customer Service, Student Journey & Operational
Processes
Manage admissions-related customer-service standards to
ensure prospective students and applicants receive timely, accurate and
professional support throughout the recruitment and admissions process.
Ensure that admissions documentation, applicant records,
offer information, enrolment evidence and operational audit trails are
accurate, complete and maintained in line with internal and partner
requirements.
Develop, implement and improve operational procedures,
systems and workflows for admissions, marketing and recruitment-related
activity to enhance efficiency, compliance and applicant experience.
Coordination, Risk, Reporting & Additional Duties
Coordinate with Student Services, Academic Registry and
campus academic leadership on admissions and enrolment requirements only,
maintaining a clear boundary with academic delivery and academic staffing,
which sit with the Dean and academic structure.
Identify operational risks within admissions, marketing and
recruitment activity, implement appropriate controls, manage incidents where
required and escalate significant matters to the Chief Operating Officer.
Report operational performance, recruitment activity,
admissions progress, compliance issues and student handover status to the Chief
Operating Officer on a regular basis.
Undertake additional duties as required by the Chief
Operating Officer, who has authority to assign, expand, reduce or reallocate
the Director of Operations portfolio and responsibilities in line with the
current and future operational needs of UK Management College.
