Paid Media Executive
Location: Leeds / Hybrid
Contract: Full-time, Permanent
Hybrid – minimum 2 days per week at UK Coaching Head Office, Leeds
Salary: £30,000–£35,000 a year
Reporting to: Head of Marketing / Interim Product Marketing Manager
Closing date: 8 June 2026
Role Purpose
We’re looking for a Paid Media Executive to support the planning, delivery, and optimisation of paid digital campaigns across UK Coaching’s products and services, including UK Coaching Club membership, learning and development products, events, partnerships, and campaigns that support the coaching community.
The role will focus on driving awareness, engagement, acquisition, and conversion through paid digital channels, with a strong emphasis on performance marketing, PPC, paid social, SEO-aligned activity, and data-led optimisation across both B2C and B2B campaigns.
You’ll be hands-on in platform, confident working with data, and motivated by improving campaign performance week by week.
Key Responsibilities
Paid Media Delivery
• Plan, build, launch, manage, and optimise paid campaigns across:
- Google Ads (Search, Display, Performance Max)
- Meta platforms (Facebook & Instagram)
- LinkedIn Ads
- YouTube and display advertising where appropriate
• Execute PPC and paid social activity aligned to campaign objectives, budgets, and target
audiences
• Continuously test and refine:
- Keywords
- Audiences
- Ad copy
- Creative
- Landing page approaches to improve engagement, conversion, and ROI
• Manage campaign structures, bidding strategies, budget pacing, and retargeting activity
• Support audience segmentation, remarketing, and A/B testing initiatives
SEO & Performance Optimisation
• Support SEO activity by identifying keyword opportunities and aligning paid and organic search
insights
• Work with content, creative, and web teams to improve landing page performance and
conversion rates
• Monitor and optimise campaign performance against agreed KPIs, including:
- CPA
- ROAS
- CTR
- Conversion rate
- Engagement and acquisition metrics
- Cost efficiency across channels
• Support ongoing CRO (Conversion Rate Optimisation) activity where appropriate
Reporting & Insight
• Track, analyse, and report on campaign performance using platform reporting tools, GA4, and
digital dashboards
• Produce clear, actionable performance reports with insights and recommendations
• Use data and performance insights to inform testing plans, optimisation opportunities, and
future campaign decisions
• Support conversion tracking and campaign measurement implementation
Collaboration
• Work closely with internal stakeholders across membership, learning, product, commercial,
partnerships, and events teams to support integrated campaign objectives
• Collaborate with content, design, and web teams to brief creative assets and landing pages
aligned with campaign goals and brand standards
• Manage campaign budgets effectively and identify opportunities for optimisation and growth
• Stay up to date with platform developments, paid media trends, SEO developments, and
industry best practice
• Following, promoting and implementing UK Coaching’s policies and values for the equal
treatment of all employees, applicants and customers
• Undertaking any other tasks appropriate to this level of responsibility
Person Specification
Essential
• Experience managing paid media campaigns across Google Ads and Meta platforms
• Familiarity with Google Tag Manager and tracking implementation
• Strong understanding of PPC fundamentals, including:
- Keyword strategy
- Bidding approaches
- Quality Score
- Creative testing
- Audience targeting
• Strong analytical and reporting skills with confidence interpreting performance data
• Experience using Google Analytics (GA4) and digital performance dashboards
• Understanding of conversion tracking, campaign optimisation, and paid media measurement
• Understanding of how SEO and paid media work together to improve digital performance
• Ability to manage multiple campaigns and priorities simultaneously
• Strong communication, stakeholder management, and organisational skills
• High attention to detail and proactive approach to problem solving
Desirable
• Experience with Performance Max campaigns, remarketing, and audience segmentation
• Experience with LinkedIn Ads and YouTube advertising
• Experience working within:
- Membership organisations
- Education or learning environments
- Sport or charity sectors
- Purpose-led organisations
• Experience across B2C, B2B, or subscription-based marketing
• Basic understanding of CRO and landing page optimisation
What You’ll Get
• The opportunity to work on meaningful, purpose-led campaigns that support coaches and the
wider coaching community
• Ownership of live paid media activity with room to test, learn, and innovate
• A collaborative and supportive marketing team environment
• Hybrid and flexible working arrangements
• Ongoing learning and development opportunities
• Pension contribution
• Access to UK Coaching products and resources
• Exposure to a broad range of digital marketing platforms, tools, and campaigns
Ideal for Someone Who…
• Enjoys being hands-on in ad platforms and digital delivery
• Loves testing, learning, and improving performance
• Is motivated by data, optimisation, and measurable outcomes
• Wants to develop their paid media career within a growing organisation
