Digital Marketing Manager
Department: Marketing and Communications
Responsible to: Head of Campaigns
Hours of Work: Full time, 37 hours per week
Location: Hybrid – minimum 2 days per week at UK Coaching Head Office, Leeds
Fixed Term: 18 months in the first instance
Salary Range: £38,000 – £43,000 a year
Closing date: 8 June 2026
Main Purpose of the Role:
Developing the campaign’s digital ecosystem across web and app environments, personalisation, user experience, and app optimisation. To deliver measurable improvements in member engagement, retention, and long‑term value.
About UK Coaching
UK Coaching is the leading charitable organisation in the UK for sport and physical activity coaches. We also have an award industry-recognised qualifications and assessments team supporting the sport, physical activity and health and leisure sectors, through our 1st4Sport brand. Together, we exist to inspire and support the nation’s 3 million coaches, from grassroots volunteers to high-performance professionals with an aim to make lasting positive change through sport and physical activity.
We deliver education, training and resources to empower coaches and organisations, champion diversity and inclusion in coaching and work with partners across the sector to create a healthier, happier, more active nation.
Our work also includes leading and managing the Play Their Way campaign, funded by Sport England and delivered in partnership with the Children’s Coaching Collaborative (CCC), which promotes child-centred coaching and play.
Find out more:
ukcoaching.org
1st4sport.com
playtheirway.org
Role Purpose
We’re looking for a motivated Digital Marketing Manager to lead the strategic development and execution of digital initiatives that drive audience growth, engagement, and long‑term member retention across all online platforms. This role is responsible for elevating the Play Their Way campaign’s digital presence through data‑driven email automation, personalised website experiences, and compelling multi‑channel content. A key focus will be delivering the new PTW app and ensuring its successful adoption and ongoing optimisation, while maintaining the flexibility to support wider UKC digital priorities as needed.
Key Responsibilities:
Website Personalisation & User Experience
• Develop and implement personalised website experiences based on user behaviour.
• Lead UX enhancements including dynamic content, tailored landing pages, and improved user
journeys.
• Coordinate with creative and paid social agencies to ensure cross channel consistency.
• Proactively re engage members through personalised onsite experiences.
• Enhance the PTW user dashboard and expand restricted content to increase member value.
• Gather and act on member feedback to drive continuous improvement.
• Upload and publish news, features, campaign stories, course landing pages, and event content
via CMS.
PTW App
• Oversee app content requirements, usage patterns, and ongoing optimisation.
• Identify resource gaps and lead content implementation.
• Define Version 2 requirements, including new features, UX improvements, and promotional
campaigns.
• Monitor post launch performance and user feedback to drive continuous improvement.
Email Automation:
• Design and implement automated email campaigns to nurture registered members
• Segment audiences based on PTW archetypes and personalise messaging to maximise
engagement and conversion
• Monitor performance metrics (open rates, CTR, conversions) and optimise campaigns
Digital Publishing & Optimisation
• Upload and publish news, features, campaign stories, course landing pages, and event content
via CMS.
• Work with the Digital Marketing team to optimise content for web, email and social
performance.
• Analyse performance metrics to inform future content direction.
Project Management
• Proven ability to plan, manage, and deliver complex digital projects from concept to launch.
• Skilled in coordinating cross functional teams, managing timelines, and ensuring clear
communication across stakeholders.
• Experience prioritising workloads, managing competing deadlines, and adapting quickly when
project requirements shift.
• Able to balance a primary focus on PTW projects while supporting UKC workstreams when
required.
Person Specification
Essential Skills & Experience
• Strong digital marketing skills across email automation, website personalisation, content
creation, and user engagement.
• Confident using analytics tools to interpret data and optimise campaigns and user journeys.
• Clear, engaging copywriting and content production skills for multiple digital channels.
• Understanding of customer lifecycle marketing and retention strategies.
• Strong stakeholder management and the ability to balance PTW priorities with UKC needs.
• Excellent organisational skills with the ability to manage multiple projects at pace.
• Proven experience running digital campaigns across email, web, and social.
• Hands on experience with content management platforms
• Experience implementing personalised website experiences or segmentation based journeys.
• Involvement in launching or managing digital products or apps.
• Ability to produce clear performance reports for senior stakeholders.
• Excellent written English, accuracy, and attention to detail under pressure.
• Ability to work to tight deadlines and juggle multiple projects.
• Strong interpersonal and stakeholder management skills.
• Experience collaborating with social, digital and creative teams on integrated campaigns.
Desirable
• Experience in membership based or subscription driven organisations.
• Knowledge of UX principles, A/B testing, SEO/SEM, or app store optimisation.
• Experience working in agile teams.
Personal Attributes
• Passion for sport, coaching and education.
• Proactive, organised and self-motivated with a collaborative mindset.
• Confident, creative and curious – always looking for the next great story.
• Strong problem solver who takes ownership and drives results.
What We Offer
• Hybrid working model (Leeds HQ + home).
• Professional development and training support.
• The chance to make a meaningful impact across the sport and physical activity sector.
