We are looking for a marketing professional to take ownership of acquisition marketing strategy at Opera North. Our 15-strong Audiences team is dynamic and fast-paced, working across touring opera, orchestral concerts, film screenings, gigs and our venue, the Howard Assembly Room. Working with a team of experienced marketers, designers and content creators, this is an exciting opportunity to be part of a talented, award-winning team.
You’ll play a pivotal role from day one, taking the lead on campaigns and projects to bring Opera North’s work to new audiences across Leeds and the North, motivating the team to continue delivering success. We’re creative, curious and data-driven, and that’s what we’re looking for from you. This is an opportunity to step into an established role and make an impact from day one.
Key accountabilities:
- Develop, monitor and optimise cross-platform campaigns to drive new audiences and meet key sales and engagement targets, leading and motivating a team of marketing professionals whose work includes paid social, PPC, SEO, out-of-home, print and distribution, email and content creation.
- Programme unique experiences and initiatives specifically for first-time opera-goers to introduce opera in new and unexpected ways and create memorable first encounters with opera.
- Play a pivotal role in facilitating collaborative meetings that produce actionable insights and focus on continuous improvement.
- Work closely with tour venues on developing and implementing marketing campaigns for our shows, sharing key targets, messages and assets, monitoring sales, budget and activity, and facilitating regular meetings to track progress and drive box office revenue.
- Collaborate with the Marketing Lead (CRM) to ensure acquisition activity is the first step in a successful growth marketing strategy supported by retention activity.
- Monitor marketing campaign budgets, tracking and reporting expenditure and ensuring activity is within budget.
- As part of a group of Team Leads, oversee and implement processes that ensure a smooth-running, efficient team.
- Effectively line manage three direct reports.
Person specification:
- Ability to motivate a team of marketing professionals to meet sales and engagement
targets.
- Ability to work supportively and collaboratively within a team, as well as autonomously.
- Well organised with the ability to work on multiple projects concurrently, meet deadlines and plan and prioritise workload.
- Curious and experimental, excited to test out new ideas, with a data-driven approach to measuring
success.
Terms and Conditions:
Contract type: Fixed Term (12 months) – Maternity Cover
Salary: £35,000 per annum
Hours of work: 35 hours per week
Holiday entitlement: 33 days (pro rata) inclusive of 8 statutory holidays, per annum
Pension: Opera North will automatically enroll you into the company pension scheme upon appointment and after 3 months’ service will contribute equivalent to 5.5% of your basic pay, should you meet the current legislative criteria. You will be required to make a personal contribution of 2.5% of your basic pay. We reserve the right to make future changes to our pension arrangements.
Equity, diversity and inclusion: We promote equity, diversity and inclusion in our workplace and make recruitment decisions by matching our needs with the skills and experience of the candidate. As we work to address underrepresentation in our workforce, we are particularly keen to hear from applicants from the global majority or those with other protected characteristics.
The successful candidate must have the right to work in the UK or be ready to obtain it.
General responsibilities of everyone who works for us:
- Represent the company values and purpose to create extraordinary experiences everyday
- Work collaboratively and co-operatively with all team members and take an active part in team meetings and discussions
- Be an ambassador for Opera North and follow our policies and procedures
- Play your part in ensuring that everyone who comes through our door is welcomed and treated with respect.
How to apply
To apply for this role, please send a CV and covering letter via the Hireful website.
If you need any help completing your application including any adjustments to the application process please contact appointments@operanorth.co.uk to make us aware.
Closing Date: 14th July 4pm
Interviews:
First Round Interview – Week commencing 20th July (Online)
Second Round Interview – Friday 24th & Monday 27th July (in person at Howard Opera Centre, Leeds)
Good luck with your application and we look forward to hearing from you.
