Days per week: 2-3 days (with opportunity to increase as the business grows)
Employment type: permanent part-time
Base annual salary: £33,000 – £36,000 (pro-rata)
OTE: £47,000 – £50,000 (pro-rata)
How we work (and who might thrive here)
At Culture Craft, we unlock potential by working differently. Our approach is rooted in systems thinking, pattern recognition, and a low tolerance for unnecessary friction. This way of working consistently resonates with founders and leadership teams who want clarity, momentum, and practical delivery over endless theory.
And we work with our team’s strengths, not against them. We are particularly interested in hearing from neurodivergent applicants. Strengths such as divergent and/or structured thinking, problem-solving, focus, and the ability to see connections others may miss are especially well-suited to this role. We actively encourage applications from neurodivergent candidates and are happy to discuss working preferences or reasonable adjustments at any stage. All appointments are made on merit.
The opportunity
We are a founder-led business at an inflection point. The work is strong, the client base is
growing, and the offering is proven. What we need now is someone to build the commercial
engine that creates a consistent, qualified flow of the right conversations.
This is a ground-floor commercial role. You will own top-of-funnel activity from day one —
building pipeline, running outbound, qualifying leads, and handing over well-prepared
opportunities for founder-led conversion. Over time, as the business scales, this role grows
with it. The commission structure and scope evolve as you take on more of the sales cycle.
We are not looking for someone who needs a playbook handed to them. We are looking for
someone who can help build it.
What the role looks like
This is a top-of-funnel commercial role. You own everything from list building to qualified
handover. Initially, you are not closing deals — you are creating the conditions for the
founder to have the right conversations with the right people at the right time.
Day to day
- Build and maintain target account lists aligned to the ICP, priority sectors, and trigger events
- Run consistent outbound across social media channels, phone, email, and other agreed channels
- Qualify leads against agreed criteria: company profile, growth stage, problem fit, stakeholder seniority, and near-term urgency
- Light discovery/qualification conversations with leads
- Book and brief discovery calls so the founder receives warm, well-contextualised opportunities, not cold calendar slots
- Attend selected in-person events across the UK, convert conversations into leads, and follow through quickly
- Own HubSpot as the single source of truth: pipeline stages, contact records, sequencing, activity logging, and weekly reporting
- Share weekly insight on what messaging, channels, and triggers are generating traction so targeting improves over time
- Work with marketing to ensure consistency in outbound messaging and approach, leveraging existing content and artefacts in your outbound efforts.
What this role is not
- General marketing support or passive research
- A closing role: late-stage discovery, proposal shaping, and commercial negotiation sit with the founder for now
- A role that waits to be directed
What good looks like
- Pipeline is growing in the right segments, not just getting noisier
- Discovery conversations booked are genuinely qualified and context-rich
- HubSpot is a reliable, clean operating backbone — not an afterthought
- Outbound activity is consistent every week regardless of founder involvement
- Lead quality improves over time because you close the loop between outreach, meetings, and conversion
What we are looking for
Must-have
- 2–5 years in B2B business development, SDR/BDR, inside sales, or lead generation
- Experience prospecting into founders and senior leaders in startup, scale-up, agency, consulting, or SaaS environments
- Confident using LinkedIn, email outreach tools, and CRM — HubSpot experience strongly preferred
- Strong written communication and the verbal confidence to hold an intelligent early-stage commercial conversation
- Disciplined about process, follow-up, and documentation — without being prompted
What sets the right person apart
- Strong preference for experience in HR consulting or professional services sales environments
- Comfortable with ambiguity and able to create structure where none exists
- Resilient — hears ‘not now’ without losing momentum or quality
- Pattern recognition: changes approach when something isn’t working rather than repeating it
- Startup mentality: ownership over tasks, initiative over instruction, outcomes over activity. ‘Find a way’ mentality
- Genuinely curious about people, culture, and the challenges of building organisations
