Senior ASO Consultant

Your Role

Location: Central London Work model: Hybrid Reporting to: Managing Director

As a Senior App Store Optimisation (ASO) Consultant, you will lead the strategy and delivery of ASO programmes across a portfolio of enterprise mobile app clients. You’ll work closely with clients to define growth strategies, execute high-impact optimisation initiatives and manage delivery roadmaps that drive measurable business outcomes. You’ll be one of our ASO subject matter experts, combining deep technical knowledge with excellent commercial awareness and client management skills. Alongside leading client engagements, you’ll mentor and support junior consultants, helping to raise the quality of our delivery while continuously improving our methodologies and ways of working. This is a highly client-facing role requiring exceptional communication, organisation and presentation skills, with the confidence to build trusted relationships with senior stakeholders.

Responsibilities

• Lead the strategy and delivery of ASO engagements across multiple enterprise clients.
• Develop ASO strategies aligned to each client’s business objectives, growth targets and market opportunities.
• Manage client roadmaps, ensuring projects are delivered on time, to a high standard and against agreed priorities.
• Conduct keyword research, metadata optimisation, creative optimisation and conversion rate improvement initiatives across both the App Store and Google Play.
• Analyse performance data to identify trends, opportunities and actionable recommendations that improve visibility, conversion and organic growth.
• Produce high-quality monthly reports, strategic recommendations and growth roadmaps.
• Build compelling presentation decks and confidently present findings, strategies and performance updates to client stakeholders.
• Build strong, trusted relationships with clients through proactive communication and excellent account management.
• Collaborate closely with Creative, Paid Acquisition, CRM and Analytics teams to deliver integrated app growth strategies.
• Act as an internal ASO subject matter expert, sharing knowledge, improving best practices and contributing to the evolution of our ASO methodologies.
• Mentor and line manage junior consultants, providing coaching, feedback and support to aid their professional development.
• Support pre-sales activities, audits and pitches by contributing ASO expertise and strategic recommendations.
• Stay at the forefront of ASO, App Store and Google Play developments, ensuring clients benefit from the latest industry best practices.

Requirements

Essential

• 2+ years’ experience delivering App Store Optimisation (ASO) strategies for mobile apps.
• Proven experience managing multiple client engagements simultaneously.
• Strong understanding of both Apple App Store and Google Play ranking algorithms, metadata optimisation and conversion rate optimisation.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Outstanding client relationship management skills, with experience working directly with external stakeholders.
• Excellent written and verbal communication skills.
• Exceptional organisation and project management skills with the ability to manage multiple priorities. Strong presentation skills, including building high-quality presentation decks and confidently delivering strategic presentations to clients.
• Experience creating strategic roadmaps and translating long-term objectives into actionable delivery plans.
• Ability to work collaboratively across multidisciplinary teams including Design, Paid Acquisition, CRM and Analytics.
• Experience mentoring, coaching or line managing junior team members.
• Passion for mobile growth and staying ahead of industry developments.

Desirable

• Experience running Apple Search Ads (ASA) campaigns.
• Experience with Google App Campaigns (GAC) and Meta App Promotion campaigns.
• Understanding of mobile attribution platforms such as AppsFlyer or Adjust.
• Experience working within an agency environment.
• Knowledge of subscription apps, experimentation and mobile growth frameworks.