Area Sales Manager – Remote

Summary:

As an Area Sales Manager, you will play a pivotal role in driving sales growth and expanding our market presence across a designated region.

This is a high-impact sales role responsible for developing and growing the Buttress Group’s presence within the market. The successful candidate will leverage their existing network of dealer contacts to introduce and sell the Maidaid equipment range, Caterparts spare parts, and Crystaltech preventative maintenance services. You will play a key role in developing strategic relationships with major dealers and service partners to deliver sustainable sales growth across the Group portfolio.

Responsibilities

• Develop and execute a targeted sales strategy for the area across Maidaid, Caterparts, and Crystaltech.
• Leverage existing relationships within the territory to secure new business opportunities and partnerships.
• Build and maintain relationships with key decision-makers including procurement, operations, and maintenance teams.
• Deliver sales growth through equipment placements, spare parts supply agreements, and preventative maintenance contracts.
• Work cross-functionally with internal teams (sales, service, logistics, and marketing) to ensure seamless customer delivery and support.
• Negotiate contracts and pricing in line with group strategy and profitability goals.
• Monitor market trends and competitor activity to identify new opportunities and ensure the Group remains a preferred partner in the QSR space.
• Provide regular reporting on sales pipeline, activity, and performance to the Group Sales Director / Exec team (as required).

Key Requirements

• Proven track record of sales success in the QSR or foodservice equipment industry.
• Strong understanding of equipment supply chains, spare parts, and maintenance/service solutions.
• Excellent communication, negotiation, and relationship management skills.
• Commercially astute with a results-driven mindset.
• Comfortable working autonomously with accountability for targets.
• Full UK driving licence and willingness to travel nationwide.

What We Offer

• A competitive salary with a bonus that reflects your impact
• Company car to support you in the role
• Pension scheme to support your future
• Access to a wide range of discounts through our Perks platform via Employment Hero
• The opportunity to represent three of the most respected brands in the industry
• A supportive, down-to-earth culture where people genuinely enjoy working together
• A social team – from informal get-togethers to our summer and Christmas parties
• Flexibility and autonomy to manage your diary and approach
• The chance to be part of an exciting period of change, with a real focus on innovation — with new benefits, ways of working and development opportunities evolving as we grow.