Marketing Manager – Boldstream™ (A Boldspace Product)
About Boldspace & Boldstream™
Boldspace is a 50+ person full-service brand and communications agency that has delivered year-on-year growth since launching in 2020. From day one, we have been building marketing technology products, specifically marketing data and analytics platforms that enable brands to measure and act on the real-time impact of their communications.
Following significant investment in AI-native capabilities, including agentic workflows, retrieval-augmented insights and intelligent automation, we launched Boldstream™ this year. A commercially available agentic AI SaaS platform being used by customers and ready to scale. As we accelerate product adoption, we are looking for an experienced Marketing Manager to lead our product marketing strategy and continue our path to establish Boldstream™ as a recognised product leader in Marketing & Comms AI.
The Role
We are looking for an experienced B2B SaaS Marketing Manager to own and execute the marketing strategy for Boldstream™. This is both a strategic and a hands-on role suited to someone who enjoys building marketing programmes from the ground up and thrives in a fast-paced, high-growth environment. We are looking for someone with genuine passion & thirst for innovation on both agentic/automated/orchestrated AND real-world / human marketing workflows.
Working closely with the founders, product team and commercial function, you will be responsible for building awareness, generating demand and supporting revenue growth. You will shape the market positioning of Boldstream™, create compelling campaigns and ensure our marketing activity delivers measurable commercial impact.
Key Responsibilities
- Develop and deliver the marketing strategy for Boldstream™ to drive awareness, demand generation and customer acquisition
- Create and execute integrated B2B marketing campaigns across digital, social, content, email and events
- Develop messaging and positioning that clearly communicates the value of Boldstream™ to senior marketing professionals
- Produce high-quality marketing collateral including case studies, sales presentations, product one-pagers and website content
- Manage content strategy across LinkedIn, the website and other relevant channels to establish thought leadership
- Work closely with Sales and Customer Success to develop campaigns that support lead generation, customer onboarding and retention
- Measure, analyse and optimise marketing performance using data and reporting tools
- Manage external suppliers and agencies where required
- Stay informed on developments across AI, SaaS, marketing technology and competitor activity to identify new opportunities
Skills & Experience
- Around 4+ years’ experience in B2B SaaS marketing
- Proven experience developing and executing successful demand generation and product marketing campaigns
- Strong understanding of marketing technology, SaaS buying journeys and lead generation strategies
- Excellent copywriting and content creation skills with the ability to communicate complex technology simply
- Experience creating sales enablement materials and marketing collateral
- Strong analytical skills with experience measuring campaign performance and ROI
- Highly organised with the ability to manage multiple projects simultaneously
- Comfortable working in a scale-up environment where flexibility and initiative are essential
Desirable Experience
- Experience marketing AI, analytics or MarTech products
Experience scaling a SaaS product
- Knowledge of marketing automation and CRM platforms
- Experience working closely with product and commercial teams
What We Offer
- A key role in shaping the growth of an innovative AI-powered SaaS platform from an early stage of commercial expansion
- The opportunity to influence marketing strategy and build a category-leading brand
- Hybrid working with a collaborative and ambitious team
- Competitive salary plus opportunities for career progression as Boldstream™ continues to scale
