About Babyboo
Babyboo is a rapidly scaling Australian fashion eCommerce brand, shipping statement pieces around the world. We exist to empower women to look and feel incredible for their most special moments – from first click to final wear.
We move fast, we back our ideas with data, and we’re obsessed with our customer. With a strong foothold in Australia, the USA, UK and Europe, we’re building a global brand with a loyal, hype-driven community at the core.
The Opportunity
We’re looking for a highly organised and proactive Influencer Assistant to support the growth of BABYBOO’s global influencer programme. This role sits at the heart of our marketing team, playing a key part in driving reach, brand awareness, community engagement, and international expansion through strategic influencer partnerships. You’ll support the end-to-end execution of influencer gifting campaigns across TikTok and Instagram – from talent sourcing and outreach to product coordination, content tracking, and performance reporting.
Alongside campaign execution, you’ll actively engage with our influencer community, helping to build strong relationships and maintain BABYBOO’s presence across key social platforms. This is a fast-paced, hands-on role where you’ll collaborate closely with internal teams, contribute to campaign planning, and stay across industry trends to keep BABYBOO at the forefront of the influencer space.
You will
- Execute end-to-end influencer campaigns from outreach to reporting
- Build and nurture relationships with global creators aligned with the BABYBOO brand
- Identify and recruit micro-influencers across TikTok and Instagram to meet KPIs
- Curate monthly influencer “hit lists” based on trends, new arrivals, and key moments
- Manage influencer gifting, including product coordination and order tracking
- Engage with influencer content and communities to drive brand presence and sentiment
- Monitor performance and support weekly/monthly reporting and insights
- Collaborate with internal teams on paid partnerships and campaign opportunities
- Support events, celebrity outreach, and ongoing industry research to drive growth
You are
- Experience in influencer marketing, or partnerships (fashion experience preferred).
- Passionate about the global influencer space.
- Excellent organisational and communication skills, with a proactive, can-do attitude.
- Self motivated, can work independently and as part of a team.
- Comfortable managing multiple priorities in a fast-paced, dynamic environment.
- A team player who’s excited to collaborate with a global brand and contribute to BABYBOO’s ongoing growth.
Why you’ll love working at BABYBOO
● Growth: Be part of a rapidly scaling global brand, with opportunities to build skills and grow your creative career
● Perks: Benefits designed around four key pillars:
Learning: Tailored learning and development support, plus Masterclass access
Wellness: ClassPass and our BABYBOO Thrive Program supporting mental and physical wellbeing
Time: Birthday leave and enhanced parental leave
Experiences: Clothing allowances, year-round staff discounts, and unique team experiences
● Team: A high-energy, supportive team who care about great work, strong collaboration, and having fun along the way
