Senior Product Marketing Manager – DEMO ROLE DO NOT APPLY

Summary:

As a Senior Product Marketing Manager, you will play a pivotal role in driving the marketing strategy for our manufacturing and production products. Based in Croydon, you will collaborate closely with cross-functional teams to enhance product positioning, develop marketing campaigns, and ensure alignment with business objectives. This permanent, full-time position is essential for fostering growth and innovation within our organisation.

Responsibilities:

• Develop and implement comprehensive product marketing strategies to drive market share and revenue growth.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Collaborate with product development teams to ensure product features align with market demands.
• Create and manage marketing campaigns, including digital marketing, content creation, and promotional activities.
• Analyse campaign performance and adjust strategies based on data-driven insights.
• Prepare and deliver presentations to stakeholders, showcasing product benefits and marketing initiatives.
• Work closely with sales teams to provide training and support on product features and benefits.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in product marketing, preferably within the manufacturing sector.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills, with a proven ability to engage stakeholders.
• Proficiency in digital marketing tools and techniques.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.