App Store Optimization Consultant – DEMO JOB DO NOT APPLY – Expression of Interest

Summary:

As an App Store Optimisation Consultant, you will play a crucial role in enhancing the visibility and performance of our clients’ applications in app stores. Your expertise will help drive organic downloads and improve user engagement, ultimately contributing to the overall success of our marketing strategies. This permanent, full-time position is based in the City of London, where you will collaborate with cross-functional teams to implement effective optimisation techniques tailored to our clients’ needs.

Responsibilities:

• Conduct comprehensive keyword research to identify optimal search terms for app store listings.
• Analyse app performance metrics and user feedback to inform optimisation strategies.
• Develop and implement A/B testing strategies for app store visuals and descriptions.
• Monitor industry trends and competitor strategies to maintain a competitive edge.
• Collaborate with marketing and development teams to ensure alignment on app store strategies.
• Prepare detailed reports on app performance and optimisation outcomes for clients.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 1-2 years of experience in app store optimisation or digital marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using app store analytics tools and SEO software.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced environment.