Head of Social

About the Role 

As Head of Social, you will shape and lead Tropic’s social vision across every platform. This is a senior leadership role for someone with the presence and credibility to inspire a talented team, while partnering closely with our Founder, Susie Ma, and Managing Director, Carlton Connell. 

You’ll take us beyond business-as-usual social. With a platform-first mindset, you’ll unlock bold, commercially driven growth, particularly accelerating TikTok as a powerful sales and community channel. At the same time, you’ll elevate and amplify Susie’s personal brand during her time as a guest Dragon on Dragons’ Den, ensuring we maximise this cultural moment with clarity, creativity and impact. 

Key Responsibilities 

Strategic Leadership & Innovation 

• Founder Brand Building: Partner directly with Susie Ma to develop her personal brand across LinkedIn, Instagram, and TikTok, translating her journey as a CEO and “Dragon” into raw, authentic, and high-impact content. 

• Platform Evolution: Lead the expansion into new channels, specifically driving the strategy for TikTok to become a core engine for growth and community engagement. 

• Data-Driven Growth: Implement a rigorous “test and learn” culture, using data and insights to prove the ROI of social activities and refine content strategies based on what truly resonates. 

Team Leadership & Execution 

• Team Management: Lead and mentor the organic social media team, providing clear direction, prioritisation and professional development. 

• Senior Stakeholder Management: Act as a senior voice in the room, possessing the leadership to push for innovative, high-engagement content over traditional corporate messaging. 

• Community Integration: Ensure our 20,000+ Ambassadors remain central to our social storytelling, equipping them with the inspiration and tools to share the Tropic story authentically. 

Cross-Functional Collaboration 

• Integrated Campaigns: Work closely with Creative, Digital, PR, and Performance teams to ensure social content is joined-up and consistent across the full marketing mix. 

• Brand Experience: Ensure the social strategy aligns with the broader Brand and Growth objectives, balancing commercial needs with deep emotional brand connection. 

What We’re Looking For 

• Extensive Experience: Minimum 8-10 years’ experience in social media and content, ideally with a background in luxury beauty, lifestyle, or high-growth D2C brands. 

• Leadership Skill: Proven experience managing teams and high-profile personal/founder brands. You are a leader who can earn trust and push boundaries with senior executives. 

• Platform Mastery: A deep, native understanding of the full social landscape (TikTok, Instagram, LinkedIn, etc.) and how to tailor content to each. 

• Resilience & Persuasion: The ability to navigate strong opinions and land creative ideas through the use of data, examples, and strategic rationale. 

• Purpose-Driven: A passionate advocate for Tropic’s “Infinite Purpose,” ensuring our 10% for the World commitment is woven meaningfully into our social narrative. 

What We Offer 

• Employment Type: This role is offered full-time, Monday to Friday, 9am to 5pm. 

• Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon. 

• Hybrid Working: Enjoy a blend of office and remote working with a minimum of 3 days in the office. 

• Salary: Competitive 

• Benefits: Hybrid working, up to 33 days’ holiday. Enhanced family leave, Private Medical Insurance, Medicash plan, life insurance, (All available after a qualifying period). EAP through the Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, Cycle to Work and Electric Car schemes, free breakfast bar, dog-friendly HQ with a chill zone and pool table, on-site parking, regular social events, and plenty of well-being treats throughout the year.  

• Start Date: Immediate 

About Tropic 

Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day, and the incredible response made her realise she had started something quite special. 

We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK’s fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral®, and our infinite purpose is to create a healthier, greener, more empowered world. And that’s where you come in! 

We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit. 

Apply now if you’re ready to join a vibrant team who believes beauty knows no bounds! 

Tropic’s Commitment to Equal Opportunities 

Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity! 

Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic. 

We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit. 

Apply now if you’re ready to join a vibrant team who believes beauty knows no bounds!