About Us – Fan Focused. Results Driven
At Gemba, we work at the intersection of sport, entertainment and culture, bringing strategy, data and analytics, insights and communications together to deliver results that matter.
Our name comes from the Japanese term Gemba, meaning “the real place”, which reflects our commitment to uncovering the truth at the heart of fan behaviour. Since 2006, we’ve built our reputation by understanding audiences deeply, helping our clients cut through the noise of an increasingly complex and competitive landscape.
We are proud to partner with major brands, rights holders and organisations to shape the future of sport and entertainment, whether driving commercial growth, increasing participation or creating meaningful engagement.
If you are passionate about fans, culture and creating impact, you’ll find your place at Gemba
About the Role
We have an exciting opportunity for an ambitious Sponsorship Analyst to join our growing London team. In this role, you will support the development, execution and evaluation of multichannel sponsorship programmes that drive meaningful impact across brand, audience and commercial outcomes. You will play a key role in grounding our work in data and insight, contributing to research, analysis and strategic thinking that helps shape compelling propositions, identify growth opportunities and ensure every activation plan is insight led, well designed and focused on delivering measurable value for our clients.
Although based in the Sponsorship team, this role gives you the chance to work closely with Gemba’s other divisions including Strategy, Insights and Digital Data, creating a genuinely collaborative environment and a rare opportunity to build a well‑rounded skill set. You will be part of cross‑functional project teams, gaining hands‑on experience in sponsorship management, client engagement, research and data‑driven storytelling. You will also learn how strategy and analytics influence outcomes for leading brands, rights holders and sporting organisations. This is the perfect role for someone who is curious, collaborative and motivated to grow their career at the intersection of commercial partnerships, data and strategic thinking.
Responsibilities
Research & Insights
- Deliver and support on both qualitative and quantitative research projects.
- Analyse data and translate insights into clear, actionable recommendations.
- Connect insights to commercial outcomes to inform and influence client decision-making.
Commercial & Strategic Acumen
- Build an understanding of the sport and entertainment ecosystem, including brands, rights holders, and fans.
- Apply problem-solving skills to connect data, insights, and strategy to real-world client challenges.
- Contribute to the development of sponsorship strategies and evaluation frameworks.
Collaboration & Communication
- Work seamlessly across Gemba divisions (Sponsorship, Turnstile Valuations, Strategy, Insights, Data & Analytics).
- Communicate findings and ideas clearly through reports, presentations, and visual storytelling.
- Operate with a team-first mindset, while being client-aware and proactive in stakeholder engagement.
About You
Experience
- 1–2 years’ experience in a related industry or role (sport or entertainment organisation, consultancy, or agency preferred).
- Tertiary qualifications in Business/Commerce, Marketing, Engineering, or a related field.
- Exposure to consultancy or agency environments is highly regarded.
- An understanding of the sponsorship and sport/entertainment landscape.
Skills
- Strong communication and relationship-building skills, with the ability to engage stakeholders at all levels.
- Proficiency in Excel for data analysis and interpretation, with the ability to translate insights into compelling PowerPoint presentations.
- Highly adaptable and collaborative, with the ability to contribute effectively in multi-disciplinary teams.
- Exceptional accuracy, attention to detail, and organisational skills.
- Experience with BI dashboarding (e.g., Power BI, Tableau) and data handling (Excel, SQL, Python/R) to create clear, impactful visualisations (desirable).
Mindset
- Curious, proactive learner who seeks out opportunities to grow.
- Resilient and adaptable in a fast-paced, client-facing environment.
- Motivated, driven, and eager to use this role as a platform for career development in sport and entertainment.
How to Apply
If you’re ready, click the Apply button below and submit your CV and cover letter. Address cover letters to Anita Opoku – People Manager, EME.
Note: All candidates require working rights in the UK to perform the role and are required to work in our London-based office 4 days per week, with 1 day per week remote working.
Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.
Recruitment Agencies, we appreciate the interest, but we’ve got this one covered. Thanks!
