Job Title: Digital Marketing Campaign Manager
Contract: Full-time, Permanent
Cluster/Team: Fundraising & Communications/Marketing & Acquisition
Location: Hybrid — High Wycombe / Remote within UK
Job Band: 4
Reports To: Head of Marketing & Acquisition
Embrace’s Fundraising & Communications cluster comprises expertise in fundraising, marketing, communication, web shop, supporter engagement and retention. Working collaboratively, we serve our supporters by providing authentic and engaging communications, inspiring active social witnesses, engagement and giving to Embrace.
Cluster Purpose:
Strengthen Embrace’s communication, education, and fundraising efforts to drive growth so that more people engage with our content; more donors are attracted to support; and the UK church is more deeply engaged with the cause; enabling us to fund more work in the region and generate a deeper understanding of Christian service in the Middle East.
Role Purpose:
Manage end-to-end delivery of digital marketing campaigns – including planning, execution, and optimisation – as part of Embrace’s acquisition strategy. Provide subject matter expertise and execute the digital marketing aspects of project briefs commissioned by internal teams, ensuring effective and insight-led digital approaches that support their objectives. Coordinate with Fundraising & Communications teams and external partners to ensure campaigns drive donor acquisition and scalable growth. Act as the digital lead, championing a ‘digital-first’ approach across projects, and working with Shared Services on data and systems to enable a transition to marketing that is digital by default.
What success looks like:
Digital campaigns delivered on time, within budget, and aligned with acquisition strategy. Key Performance targets achieved or exceeded (e.g. donor acquisition volume, conversion rates, ROI). Strong collaboration with Fundraising & Communications colleagues and external partners. A ‘digital-first’ mindset embedded across fundraising and marketing projects and teams. Campaigns informed by data and analytics, with regular reporting and optimisation. Clear progress toward marketing being digital by default, including adoption of new tools and processes and managing risk.
Key Responsibilities:
Digital Campaign Project Management:
- Working with Embrace’s digital partner, deliver digital marketing campaigns end-to-end, maintaining detailed campaign schedules from briefing → testing → launch, ensuring all activity goes live on time and to specification.
- Manage campaign budgets, track spend, ensure cost effectiveness with clear benchmarked ROI across all digital channels.
- Work with Content & Communications Team to secure all required assets, content, and approvals to meet campaign objectives.
- Identify and escalate risks to timelines or budgets, proposing solutions to keep campaigns on track.
- Ensure digital marketing activity aligns with Embrace’s acquisition strategy, brand-style and wider organisational objectives.
- Strengthen and maintain Embrace’s digital presence through co-ordinated paid advertising, SEO, social media, and organic content in collaboration with the Content & Communications team.
Cross-Team Collaboration:
- Champion digital-first thinking within project teams, ensuring integrated communications and fundraising strategies.
- Partner with Fundraising colleagues to understand goals, audiences, supporter journeys, and product propositions.
- Provide expert advice to improve the effectiveness of Embrace digital approach (inc. on paid social, email journeys, landing pages, use video).
- Translate fundraising objectives into digital marketing plans with clear deliverables, targeting, and success measures.
- Ensure digital activity integrates with offline and broader marketing, including retention and journeys Work closely with Fundraising & Communications colleagues and external partners to maximise campaign impact.
Curate high-performing content:
- Co-develop compelling acquisition messaging Calls to Action (CTA) and content—stories, images, videos, copy—for digital channels on both the charity website and Embrace’s Web Shop.
- Tailor content to platforms, audiences, and campaign objectives.
- Provide insight on best-performing formats and guide asset creation to improve engagement and conversion.
- Align storytelling with brand voice and the lived experiences of Middle East Christians
Digital Channel Management & Data analytics:
- Provide clear briefs and audience insights to the digital agency; review creative, A/B tests, and optimisation plans.
- Partner with the external web developer to create and optimise landing pages for maximum conversion.
- Monitor paid media across all platforms; ensure best practice and compliance with fundraising and data standards.
- Work with CRM and Systems manager to ensure analytics are clear and correct campaign data is being captured.
- Translate insights into actionable recommendations; maintain accurate tracking, measurement, and attribution.
- Ensure channel activity reflects best practice, adheres to fundraising and data protection standards, Embrace’s values, and tone of voice.
- Ensure tracking, measurement, and attribution models are accurate and consistently applied.
Organisation-wide Contribution:
- Model Embrace’s values of trust, respect, integrity, and compassion.
- Uphold safeguarding responsibilities and compliance with GDPR and charity regulations.
- Actively support organisational goals.
- Adhere to Embrace’s policies & procedures at all times.
- Brand Reputation Protection
KPIs you will own:
- Digital Marketing campaigns delivered on time and within budget.
- Acquisition targets met: donors/customers, cost per acquisition (CPA), ROI.
- Adoption of digital-first practices and new tools.
- Conversion rate and landing page performance.
- Paid media metrics: Click Through Rate (CTR), reach, engagement.
- Organic growth: SEO rankings, social engagement.
3/6/12month milestones:
3 Months
6 Months
12 Months
Launch initial campaigns on time and within budget.
Set up tracking, dashboards, and baseline KPIs.
Establish campaign processes and stakeholder alignment.
Embed digital-first approach
Meet quarterly acquisition targets at target CPA.
Monthly reporting and optimisation in place.
Achieve annual acquisition and income targets.
Maintain always-on digital presence with optimised performance.
Digital-by-default culture embedded across teams.
Highlight risks to relevant colleagues and agree action
Person specification
Essential:Qualifications, Experience & Knowledge:
- Proven experience managing multi-channel digital marketing campaigns end-to-end.
- Hands-on expertise with paid media platforms (Meta Ads, Google Ads, YouTube), SEO, and social media.
- Strong knowledge of analytics tools (dashboards) and data-driven optimisation.
- Experience with conversion rate optimisation (CRO) and A/B testing.
- Familiarity with CRM systems and marketing automation platforms.
- Solid understanding of GDPR, fundraising standards, and digital best practice.
- Budget management and resource planning experience.
- Managing 3rd party relationships – fundraising, digital marketing, web-developers.
- Understanding of supporter/customer engagement and retention tactics and successfully applied to digital marketing campaign,
- Degree or equivalent experience in Marketing, Digital Media, or related field.
Skills & Competencies:
- Strong experience in digital campaign management (paid, organic, SEO, social).
- Skilled in project planning, execution, and deadline management to achieve strategic goals.
- Proficiency with Google Ads, Meta Ads, GA4, CRM systems, and analytics tools.
- Ability to interpret data and optimise campaigns for performance.
- Skilled in budget management, scheduling, and risk mitigation.
- Excellent stakeholder and agency management. Knowledge of GDPR, fundraising standards, and digital best practices.
- Familiarity with conversion rate optimisation (CRO) and A/B testing.
Personal qualities:
- Organised and detail-oriented – able to manage multiple projects and deadlines.
- Analytical and insight-driven – turns data into actionable improvements.
- Collaborative communicator – works effectively across teams and with partners.
- Proactive and solution-focused – anticipates risks and resolves issues quickly.
- Creative and adaptable – embraces new tools, systems, trends, and approaches.
- Values-led – aligns with Embrace’s mission and demonstrates integrity and respect.
Tools & systems:
- CRM
- Dashboards & BI analysis
- Microsoft 365 (Teams, SharePoint, Planner), project boards
- Cybersecurity Awareness
Desirable Criteria
Good understanding of the UK church, across many denominations.
PRINCE2 or equivalent.
Professional certifications (e.g., Google Ads, Meta Blueprint)
Role requirements:
Committed to the Christian mission, vision and values of the charity, either as a practising Christian or someone with a sympathy for Embrace’s mission with the Christian faith and ethos.
Benefits at Embrace the Middle East:
- Embrace supports all staff to work effectively through flexible and remote working options, including flexitime and homeworking.
- Under our flexitime framework, staff may agree variable start and finish times with their manager, balancing organisational needs with personal circumstances.
- Pension - option to join from day 1. Maximum employer contribution of 10%
- Holiday entitlement: 32 days, comprising 24 days’ personal leave (including a birthday day off) and 8 public/bank holidays, plus 3 additional days between Christmas and New Year. Entitlement increases with service to 33 days after 5 years and 34 days after 10 years.
- Access to retail discount portal.
- Life Assurance – 3x salary.
- Employee Assistance Programme (confidential counselling, legal and financial advice) – available 24 /7, 365 days a year
- Training and development programme for all employees.
- Commitment to staff health & wellbeing.
- Probationary period: 6 months
The closing date for this vacancy is Tuesday 14th April 2026, at 5:00 pm. We strongly encourage you to submit your application before this date.
Please use the purple Apply Now button located at the top of the page to submit your application.
Embrace the Middle East provides equal opportunity for all job applicants and employees and is committed to providing a work environment free of discrimination. We are dedicated to an inclusive culture, and we strive to create a workplace where teams of people with diverse backgrounds, characteristic, perspectives, ideas and experiences work together. We welcome applications from all individuals irrespective of age, race, gender, sexual orientation, ethnicity, religion or belief, disability. If you require any support during the application or interview process, please let us know in your online response via the link above. To monitor diversity in our recruitment practices you will be invited to complete an anonymous Equality, Diversity and Inclusion questionnaire as part of the application process.
Please note that in order to be considered for this position you need to have the right to work in the UK, either through nationality or relevant work visa.
The successful candidate will be required to complete a medical questionnaire and undertake a disclosure check as part of the Charity’s safer recruitment policy.
