At Live
& Breathe, we blend creativity and commerce to craft powerful brand
experiences that give our clients a competitive edge. A great idea is only
great if it makes someone act: notice it, trust it, buy it, share it and stay
with it. That’s why we work in the spaces between brand emotions and commerce
outcomes. It’s a pressure point most agencies avoid. For us, it’s where the
energy is.
As
a full-service creative agency, we specialise in delivering standout campaigns
across brand activation, shopper, retail, and digital, helping brands connect
with audiences in meaningful ways.
For
over 35 years, we’ve stayed independent – giving us the agility to move fast
and act with intent. Our 75-strong team work to deliver experiences that land
in today’s complex world of commerce.
You’ll
be part of a collaborative, fast-paced team that values bold thinking and
celebrates creativity. We offer a supportive environment where ideas thrive,
personal growth is encouraged, and every day presents new opportunities to
exceed expectations—for our clients and each other.
Our
Values:
Ambitious
We set the
bar high – for the work, for each other, and for where we’re heading.
Tenacious
We dig
in. We keep going. We don’t fold at the first no.
Curious
We ask
questions, explore around the edges and stay open to what’s next.
Conscientious
We care –
about the craft, the outcome and the people around us.
Role
Overview
As a Senior
Strategist at Live & Breathe, you will play a pivotal role in shaping
insight-driven strategies that connect brand, experience, and commerce. You will lead strategy across key accounts, owning
the process from insight to comms planning and everything in between. Your remit will span commerce: retail, digital
and social, loyalty, retail, and experiential and ATL. Working closely with
creative, data and client teams, you’ll turn complex information into clear,
actionable commerce-centric strategies that drive results.
Key
Responsibilities
Strategic
Leadership
· Lead strategy on designated
accounts and contribute to cross-agency initiatives.
· Own the strategic process from
brief to delivery – data, research, insight generation, creative briefing, and
client presentation.
· Facilitate workshops, run
brainstorms, and guide creative thinking.
Consumer
and Cultural Insight
· Conduct and analyse qualitative and
quantitative research.
· Translate insights into clear
strategic implications and actionable opportunities.
· Combine cultural trends, audience
behaviours, and brand data to inform thinking.
· Brief data and analytics on use of Sumara
(in-house research tool) and other planning tools.
Creative
Strategy
· Write sharp, focused briefs that unlock
creative ideas that will deliver on the business objectives.
· Help shape creative development,
ensuring strategic integrity throughout.
· Create decks, frameworks and
strategic narratives that are engaging and cut through.
Experience
and Commerce Thinking
· Map end-to-end consumer and commerce
ecosystems across physical and digital touchpoints.
· Develop strategies for commerce,
retail, eCRM, Loyalty, and broader omnichannel activations.
· Collaborate with data and social
teams to connect brand building to commerce outcome.
Collaboration
and Influence
· Contribute confidently to creative
reviews, client conversations and workshops.
· Support and mentor junior planners;
ensure quality control on strategic outputs.
· Present insights and strategies
clearly and persuasively to internal and external audiences.
Growth
and Effectiveness
· Track campaign performance and
effectiveness with data partners.
· Contribute to case studies,
newsletters, measurement plans and continuous optimisation.
· Support new business efforts with
insights, trends, and strategic storytelling.
Skills
and Experience
· 3+ experience in strategy roles in
integrated or CX agencies.
· Experience working with multiple
inputs – research, data, trends etc.
· Strong grasp of consumer behaviour,
brand, and marketing thinking.
· Skilled in writing briefs, building
decks, and presenting work to clients and creatives.
· Experience in communication plans,
omnichannel strategy, journey mapping and toolkit development.
· Exceptional communicator and
presenter.
Key
Attributes
· Tenacious problem-solver with
strategic curiosity.
· Sharp synthesiser of data and
culture.
· Clear, creative thinker who
simplifies complexity.
· Collaborative team player.
Success
Criteria and KPIs
· Client satisfaction and business
growth
· Clear, actionable strategies
reflected in briefs and presentations.
· High quality, insight-led creative
output
· Contribution to campaign
effectiveness and new business wins.
· Quality and impact of strategic
output
· Positive feedback from clients,
creative and client service.
