Why BABYBOO?
Founded in 2013, BABYBOO started as a small side hustle which quickly blossomed into an iconic global fashion e-commerce powerhouse operating in over 145 countries. We are recognised as one of Australia’s fastest growing e-commerce businesses, and we are only getting started.
Our vision is to empower women to step into every moment of life with confidence, owning their spotlight through elevated style, bold femininity, and unforgettable moments. We believe our clothes won’t change the world, but the women wearing them will.
Our mission is to become the world’s most iconic and loved fashion brand for occasion wear—by delivering world-class client experiences both digitally and offline, and cultivating a global cult-community immersed in the BABYBOO world.
The Opportunity
With BIG growth plans ahead…We are looking for a very talented, experienced, passionate Social Media Specialist to join our Social Media team. With detailed experience & understanding on all social platforms, you thrive off bringing creative ideas to the table, staying on top of the latest social trends and are confident in identifying what makes a positive impact on Social Media. You understand the BABYBOO brand and aesthetic, and you demonstrate exceptional organisational skills with an eagerness to learn and collaborate.
You will
- Own Multi-Platform Strategy: Lead the growth and content planning for LinkedIn, Pinterest, and YouTube to expand our digital footprint.
- Drive Innovation: Scout viral concepts and “out of the box” ideas for BAU, campaigns, and shoots to ensure BABYBOO remains a trendsetter.
- Create Captivating Content: Plan and execute innovative social concepts, including in-house TikTok series and product-focused content.
- Lead Event Coverage: Attend brand and team events to capture high-energy content and direct videographers/photographers on-site.
- Master Video Editing: Own the creation of launch videos, BTS (behind the scene) reels, and event recaps, working closely with the creative team.
- Analyze & Optimize: Monitor KPIs and deliver deep-dive performance reports to suggest reactive and strategic solutions.
- Collaborate Across Teams: Partner with the Social Manager, Influencer team, and Creative team to ensure brand alignment and social excellence.
- Stay Ahead of the Curve: Lead the monitoring of pop culture, competitor trends, and emerging social opportunities to fuel growth.
You are
- Experience in a similar social media role with a proven track record of hitting growth targets.
- .You have video editing skills (specifically CapCut) and a natural eye for high-quality fashion aesthetics.
- You live and breathe social media trends and have a knack for identifying what makes a positive impact online.
- You possess exceptional organisational skills and can manage complex content schedules and concept decks.
- You thrive in high-pressure, fast-paced environments and can pivot quickly to meet critical deadlines.
- You are a driven team player who loves “growth hacking” and contributing to a high-energy team culture.
- You can anticipate potential hurdles in content production and provide creative, effective solutions.
- Preferably, you hold an undergraduate degree or higher in Business, Marketing, or Communications
Why you’ll love working at BABYBOO
Growth: Be part of a rapidly scaling global brand, with opportunities to build skills and grow your creative career
Perks: Benefits designed around four key pillars:
Learning: Tailored learning and development support, plus Masterclass access
Wellness: ClassPass and our BABYBOO Thrive Program supporting mental and physical wellbeing
Time: Birthday leave and enhanced parental leave
Experiences: Clothing allowances, year-round staff discounts, and unique team experiences
Team: A high-energy, supportive team who care about great work, strong collaboration, and having fun along the way
