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Creative Lead

Creative • Stewartby, SouthEast MK43, United Kingdom • Full-time
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Description

Location: Remote / Hybrid– Stewartby, Bedfordshire (TAG Live® HQ)

Company: TAG Live®

Salary: £40,000

Contract: Full-Time, Permanent

 

WHO ARE WE?

TAG Live® is a UK-based live entertainment company redefining the future of family entertainment and experiences.

Our passion is simple: Connecting Families through Live Entertainment and Experiences.

We create, produce and deliver world-class live entertainment and experiences for leading brands across the leisure, tourism and hospitality sectors.

We operate through five core work streams:

• Creative

• Client Delivery

• Technical

• Digital

• Business Support

From large-scale touring productions to bespoke entertainment activations, we partner with some of the most recognisable names in the industry.

What makes us unique goes beyond what we deliver – it’s the way we bring it to life.

TAG Live® is a family-first company. We believe brilliant entertainment starts with brilliant people.

We support each other, we value life outside of work, and we build long-term careers – over short-term wins.

We are ambitious. We are growing. And we are building something that lasts.

At the heart of everything we do is our commitment to Superhero Service™ – a standard we hold ourselves accountable to.

 

OUR CORE VALUES

Keep it Real We are honest, straightforward, and authentic. No ego. No politics. Just clarity and trust.

Go All In When we commit, we commit fully. Energy, focus, and pride in the detail.

Make it Happen We are proactive, accountable and solution driven.

Pivot Like a Pro Live entertainment evolves fast. We stay agile, adaptable, and commercially sharp.

Good Energy Only We bring positivity, respect, and emotional intelligence to every room.

We are looking for people who don’t just align with these values – but live them.

 

WHO ARE YOU?

You believe service matters.

You care about standards. You care about outcomes. You care about the people around you.

You’re comfortable in a fast-moving, entrepreneurial environment where accountability and collaboration go hand in hand.

You understand that this is a business built on relationships – with clients, partners, and each other.

You want to be part of a company that connects families, supports its people, and delivers exceptional experiences with pride.

If you bring Good Energy, take ownership and know how to Make it Happen, we want to hear from you.

 

THE ROLE

• The Creative Lead is a hands-on creative role responsible for owning the creative vision of individual shows and live experiences, overseeing their development through to final execution

• Originate ideas, shape creative worlds, and lead the creative development of projects from initial concept through to rehearsal and live delivery

• Work closely with a range of creative specialists – including choreographers, musical directors, musical supervisors, rehearsal directors, and designers – to bring your vision to life in a cohesive and engaging way

 

WHAT THIS ROLE WILL DO

• Take creative ownership of assigned shows and live experiences, holding the vision from initial concept through to rehearsal and final performance

• Originate new creative ideas, worlds, and narratives for live entertainment, responding to briefs with originality, clarity and audience focus

• Lead character development from initial ideation through to rehearsal and final delivery, creating engaging, accessible characters specifically designed for family audiences

• Develop creative concepts into structured, performance-ready formats, including show structures, scripts, musical direction, and choreographic intention

• Create clear, comprehensive creative briefs for all creative specialists – including choreographers, musical directors, musical supervisors, rehearsal directors, designers, and AV content creators – ensuring every discipline understands the vision, tone, audience and objectives

• Translate creative vision into actionable direction for scenic, costume, prop, and AV design, ensuring cohesion across all creative elements

• Work collaboratively with creative specialists to bring briefs to life, providing clear feedback and maintaining consistency across disciplines

• Demonstrate strong experience in delivering high-quality creative work within agreed budgets, ensuring creative ambition is balanced, with financial responsibility

• Take ownership of allocated project budgets, making informed creative decisions that maximise production value while remaining within financial parameters

• Be actively involved in rehearsals and show development, shaping performance, pacing, and storytelling in real time

• When working on brand-led or client-facing projects, uphold client brand standards and guidelines, ensuring creative decisions align with brand values, tone and audience expectations

• Act as the creative point of reference for the project, making creative decisions and resolving creative challenges as they arise

• Maintain high creative standards across all outputs, ensuring the final experience is engaging, polished and audience-ready

 

WHAT THIS PERSON WILL BRING

Essential

• Proven experience working creatively on live shows, entertainment or performance-led experiences

• Strong ability to originate creative ideas and develop them into fully realised live performances

• Experience working collaboratively with creative specialists such as choreographers, musical directors, rehearsal directors and designers

• A strong understanding of storytelling, pacing and audience experience in a live environment

• Confidence holding and articulating a creative vision from concept through rehearsal and performance

• Clear, confident communication skills and the ability to give constructive creative feedback

• Experience managing creative budgets and balancing ambition with financial responsibility

 

Desirable (But Not Essential)

• Experience creating live entertainment for attractions, theme parks, cruise lines, or visitor destinations

• Experience in character branding and development, including creating distinctive characters with clear visual identities, personality frameworks and narrative backstories, and understanding how these can extend across marketing, merchandise, digital content and long-term IP growth

 

WHAT WE OFFER

• Up to 28 days annual leave (plus bank holidays)

• Flexible hybrid working

• Technology package appropriate to the role

• Company credit card for business-related expenses

• Career development within a growing, ambitious business

• A supportive, people-first culture that values your life outside of work

 

WE ARE AN EQUAL OPPORTUNITY EMPLOYER

At TAG Live® we are committed to building an inclusive and supportive workplace where everyone feels valued.

We actively welcome applicants from all backgrounds, regardless of gender, race, sexual orientation, religion, age, disability status, or caring responsibilities.

Talent and attitude matter most to us.

 

READY TO JOIN OUR TEAM?

If you’re ready to Go All In, bring Good Energy and help us connect families through live entertainment, we’d love to hear from you.

 

 

Role Type

Permanent • Full-time • Mid-level Senior

Company Overview

TAG Live® is a UK-based live entertainment company redefining the future of family entertainment and experiences. Our passion is simple: Connecting Families through Live Entertainment and Experiences. We create, produce and deliver world-class live entertainment and experiences for leading brands across the leisure, tourism and hospitality sectors.
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