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Social Media Manager

Marketing • Melbourne, Victoria 3000, Australia • Full-time
AI Job Summary
  • Proven experience managing social media accounts: creating, scheduling and publishing posts across platforms.
  • Experience producing original content in multiple formats including copywriting, photos and video.
  • Experience developing and implementing social media strategy aligned to business goals, setting objectives and reporting

Role Type

Permanent • Full-time • Associate

Pay Rate

$60,000 AUD – $70,000 AUD (Annum)

Description

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

Perform research on current benchmark trends and audience preferences

Design and implement social media strategy to align with business goals

Set specific objectives and report on ROI

Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

Monitor SEO and web traffic metrics

Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

Suggest and implement new features to develop brand awareness, like promotions and competitions

Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills

Good to have Social Media Manager skills:

Proven work experience as a Social media manager

Hands on experience in content management

Excellent copywriting skills

Ability to deliver creative content (text, image and video)

Solid knowledge of SEO, keyword research and Google Analytics

Knowledge of online marketing channels

Familiarity with web design

Excellent communication skills

Analytical and multitasking skills

BSc degree in Marketing or relevant field