Contract Classification: Fixed Term (Maternity Cover)
Location: Hybrid, based out of our Threadneedle Street site
About us:
Established in 2015, HA has already grown to be the UK’s largest postgraduate training provider in aesthetic medicine. As providers of exceptional higher education, our main goal is to improve patient safety through our training; raising educational standards for the most widely requested non-surgical cosmetic procedures: injectables and cosmetic dermatology treatments.
Position Overview:
We are seeking an experienced and commercially focused Sales & Marketing Director to join our business on a maternity cover basis. This role will take ownership of core revenue-driving functions across the business, leading marketing and sales performance across our training division, as well as overseeing marketing and clinic performance across our clinic brands.
This is a high-impact leadership role requiring a strong marketing background alongside proven experience managing and driving team performance. The successful candidate will play a key role in delivering commercial targets, ensuring alignment between marketing and sales, and maintaining momentum across all channels during a critical period.
Primary Responsibilities:
Commercial Delivery
- Support the delivery of overall commercial targets across training and clinic brands
- Drive revenue growth through aligned marketing and sales strategies
- Monitor performance across key metrics, including pipeline, conversion, and ROI
- Take accountability for identifying and resolving performance gaps across marketing and sales
- Provide regular reporting and strategic insights to the Executive Team and Board on commercial performance, risks, and opportunities
Sales Leadership & Performance
- Lead the sales and marketing team, ensuring clear targets, structure, and accountability
- Provide oversight and direction to the team on sales performance, reporting, and forecasting
- Lead and support the team in driving improvements to sales processes and conversion rates
- Coach and support team members to achieve and exceed targets
- Ensure strong alignment between sales activity and marketing campaigns
Marketing Strategy & Execution
- Provide leadership and direction to the team executing marketing activity across all brands, ensuring consistency and performance
- Lead the team in driving customer acquisition through multi-channel campaigns
- Monitor and optimise marketing performance, focusing on ROI and lead quality
Content & Brand Oversight
- Provide oversight and input into content strategy, supporting delivery against lead generation and brand positioning goals
- Ensure consistency and quality of messaging across all brands through team oversight
- Oversee and support campaign planning, content calendars, and execution delivered by the team
- Team Leadership & Alignment
- Provide leadership across marketing, content, and sales teams
- Ensure clear communication, priorities, and accountability across functions
- Foster a collaborative and high-performance culture
- Work closely with senior leadership to ensure alignment with broader business strategy
This job description is intended to provide a general overview of the position and is not an exhaustive list of responsibilities. Other duties may be assigned as needed to meet the organisation’s objectives.
Desired Skills and Experience:
Experience
- Proven experience in a senior marketing and growth role
- Strong track record in delivering marketing strategies that drive revenue growth
- Proven experience leading and managing multi-functional teams (more than 6 individuals) across a range of responsibilities, departments, and seniority levels
- Experience managing and improving sales team performance
- Experience working across multiple brands or business units
- Background in training, education, healthcare, or service-led businesses
Skills & Competencies
- Strong commercial mindset with a focus on results and performance
- Excellent leadership and team management skills
- Data-driven with strong analytical and reporting capabilities
- Ability to balance strategic thinking with hands-on execution
- Strong stakeholder management and communication skills
Personal Attributes
- Proactive and solutions-oriented
- Highly organised with strong attention to detail
- Resilient and adaptable in a fast-paced environment
- Collaborative and team-focused
Success Measures
- Achievement of revenue and pipeline targets
- Sales team performance and conversion improvements
- Marketing ROI and lead generation quality
- Consistency and effectiveness of brand and content output
- Team engagement and cross-functional alignment
Our Perks:
At Harley Academy, our employees are the cornerstone of our success. We prioritise staff well-being through a comprehensive benefits package including:
- The Harley Academy Social Committee organises a diverse array of events throughout the year, catering to all our staff.
- Gym access at our Threadneedle site.
- All employees are entitled to a staff treatment allowance which renews annually and can be redeemed across multiple treatments at any of our sites. Treatments range from anti-wrinkle, filler, skin boosters, as well as complimentary facial peels all year round.
- Family & friend discount scheme.
- All staff have continuous access to our registered organisational-therapist, for one-off or ongoing appointments.
Our Values:
- Ethical
- Excellence
- Authentic
- Positive Growth Minded
