Reporting into our Growth Manager
Hybrid work pattern – 2-3 days per week in the Canary Wharf Office
Please only apply if you have experience working in a fast-paced scale up/start up businesses in a growth capacity. Ideally d2c subscription business
About Frive:
Frive stands for Food to Thrive – we help busy people thrive not only because our meals are healthy, balanced and made with 100% whole foods/ natural ingredients, but also because they’re ready to heat and eat in minutes – saving you an hour a day, or up to 7 hours a week, for what matters most. We’re the UK’s highest-rated meal prep brand, with over 20 million meals delivered, and we’re just getting started.
We work with people from all different backgrounds and communities and recognise our own biases. We strive to create a strong sense of belonging and believe we will be better equipped to achieve our goals by building a team that approaches problems from different angles, using different perspectives and experiences to solve problems. All qualified applicants will be considered and we have no regard for age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation. The more the merrier, and together we can achieve greatness
Mission:
To make healthy eating convenient, delicious and accessible, whilst championing locally sourced and organic ingredients.
Vision:
To inspire a global shift towards a healthier society by changing eating habits and restoring food to its purest form.
Values:
Take Ownership: We make independent decisions with confidence and ownership
Be Transparent: We share information openly and with intention
Communicate Openly: We communicate directly and honestly
Deliver High Performance: We foster an environment that attracts, retains, and rewards high performance
Be Agile: We encourage flexibility in our people by reducing blockers and prioritising their creativity and productivity
Your Impact
As Senior Growth Marketing Executive at Frive, you’ll play a key role in a small, high-impact growth team, focused on scaling new customer acquisition efficiently and sustainably. Working closely with the Growth Manager, you’ll help drive performance across our core channels – Paid Social (Meta and TikTok), Google Ads (Paid Search and YouTube) an SEO, while also supporting the testing, launch, and scaling of new acquisition channels.
Full ownership of the Affiliates channel will sit with you, including managing the agency relationship, setting clear targets, and ensuring performance is consistently tracked, optimised, and improved.
Data will underpin your decision-making. You’ll draw insights from multiple sources, including third-party attribution tools, GA4, in-platform reporting, and Looker, then translate them into clear recommendations and actions that improve LTV:CAC efficiency.
This role is suited to someone who is highly outcome-focused and invested in their own development: taking accountability for hitting targets, learning quickly from results and feedback, and building deep expertise in performance marketing, channel optimisation, and data-led storytelling as Frive continues to scale.
About You
You have at least 3+ years’ experience in a Growth or Performance Marketing role, ideally within a fast-paced DTC business or digital agency. You’ll have prior experience in a digital performance marketing channel, have managed or closely supported-on agency management and although not essential, experience in Affiliate marketing would be an advantage. You’re commercially minded, naturally curious, and thrive in environments where pace, ownership, and impact really matter.
You’re deeply data-driven and love getting into the detail to understand what’s driving performance. You’re comfortable analysing results, sharing clear insights, and turning them into actionable next steps – with a strong bias towards continuous A/B testing and improving LTV:CAC. Alongside this, you bring creative flair: you enjoy ideating new angles, testing hypotheses, and are genuinely curious about what motivates consumers to purchase and become loyal customers.
You’re highly organised and comfortable owning work across multiple channels at once, moving quickly without compromising on quality. You can balance day-to-day execution with a test-and-learn mindset, and you take pride in delivering work to a high standard.
While you’ll receive direction in some areas, you’re naturally proactive and take ownership wherever you can. You’re a clear and confident communicator – asking smart questions, proposing solutions, and keeping stakeholders aligned as agreed actions are worked on.
Frive has grown 5× over the past three years, and we have big ambitions for the next phase of growth. If you’re excited by the opportunity to play a meaningful role in scaling a high-growth DTC brand, care deeply about impact, and bring a positive, can-do attitude, this role could be a great fit.
Responsibilities:
Affiliate channel ownership & agency management:
- Manage the affiliate programme and agency relationship to ensure consistent growth and quality traffic.
- Act as the day-to-day contact for our affiliate agency and key partners, replying promptly and quickly removing any blockers.
- Review weekly reports to ensure performance (CPAs and new customer sign-ups), budget, and quality are on track. When they aren’t, question and challenge the agency to move performance in the right direction.
- Support onboarding and activation of new affiliate partners to grow reach.
- Proactively suggest creative campaigns or incentives to boost affiliate engagement and conversions.
- Where larger-scale campaign-led Affiliate activity runs outside of AWIN, effectively manage those relationships and propose new test/campaign ideas to the Growth Manager and Head of Growth for sign-off.
Supporting the Growth Manager Across All Channels:
- Assist with campaign setup, creative development, and reporting across (but not limited to) Meta, TikTok, Paid Search, SEO, YouTube, and Demand Gen.
- Support campaign setup and QA to ensure flawless execution and tracking.
- Monitor live campaigns, flagging issues or opportunities for optimisation.
- Collaborate with cross-functional teams to ensure consistency across paid and owned channels.
- Take ownership for specific new test or optimisation actions, working with teams including, Brand, Data and Product to produce high-quality, effective results to agreed deadlines.
- Contribute ideas to improve conversion rate, customer journey, and overall growth efficiency.
- Support in keeping channel testing and optimisation roadmaps updated
Executing New Channel Tests:
- Support the Head of Growth and Growth Manager in planning, launching, and scaling new channel tests that expand Frive’s reach.
- Help research and evaluate emerging platforms and tactics to find high-potential opportunities.
- Create test briefs outlining hypothesis, audience, budget, and success metrics.
- Collaborate with creative, brand, digital product and data teams to ensure tests are launched efficiently and measured accurately.
- Monitor results in real time, summarising early performance indicators and learnings.
- Document learnings and share recommendations for whether to scale, iterate, or pause.
Skills and Behaviours Required:
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Commercial, data-driven mindset: Whilst creative thinking and ideation are important, you have a strong bias towards numbers and data. You’re comfortable analysing performance (ad CTRs, CVRs etc), understanding unit economics, and using insight to make decisions that improve CPA efficiency and LTV:CAC over time.
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Strong experimentation mindset: You’re naturally curious and enjoy running structured A/B tests, forming clear hypotheses, and learning quickly from results to continuously improve performance.
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Channel ownership and executional excellence: You’re comfortable owning day-to-day execution across multiple paid channels, ensuring campaigns are well-structured, optimised, and consistently performing to a high standard.
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Effective stakeholder management: You can manage relationships across teams and with external partners, setting clear expectations, communicating progress and performance, and ensuring alignment towards shared goals.
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Clear communicator and collaborator: You can distil complex performance data into clear insights and next steps, communicate confidently, and contribute constructively in cross-functional discussions.
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Proactive and ownership-driven: You take initiative, spot opportunities, propose solutions, and follow through. You thrive in fast-moving environments and are comfortable working with ambiguity.
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Highly organised and adaptable: You can juggle multiple priorities, move at pace without compromising quality, and adapt quickly as the business scales.
Staff Benefits
Private Medical Insurance
25 days Holiday + Public
Bonus Scheme
A discount on our amazing food
Hybrid working pattern
Enhanced parental leave
What’s next?
If you are interested in learning more about the role and think this could be for you, then don’t hesitate and apply now. We look forward to hearing from you and love hearing from people who are passionate about our purpose and vision.
The Process:
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Initial conversation with our Talent Team to learn more about our journey so far, share you experience and discuss your motivations and aspirations.
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Hiring Manager Interview via TEAMS – this role reports into Sam, our Growth Manager, he will assess your experience on a more technical level and you’ll have a chance to get to know one another
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Final in person meeting and task – this will give you a chance to show us what you’ve really got. You’ll have plenty of time to prepare for this one and the questions will be orientated some real Frive challenges so you’ll get a chance to understand first-hand what the day job might look like if you’re successful. Presented to Siobhan (Head of Growth) and Sam.
