Lightwire is on an exciting growth journey. We’re expanding our fibre footprint, growing our residential customer base, and strengthening our wholesale partnerships and marketing plays a central role in making that happen.
In this role, you’ll own and optimise the customer journeys that support acquisition, onboarding, engagement, and retention across our residential, business, and wholesale markets. You’ll combine creativity with technology, using automation, customer insights, and continuous optimisation to deliver campaigns that strengthen our brand, improve customer experiences, and drive measurable business growth.
If you’re excited by the intersection of marketing, technology, and customer experience, and want to help shape the future of a fast-growing telco company, we’d love to hear from you.
What you’ll be doing?
Build Journeys
- Build, manage, and continually improve customer and partner onboarding journeys alongside the Customer Success Manager.
- Create engaging email marketing campaigns, newsletters, and customer communications.
Deliver campaigns that make an impact
- Plan and deliver marketing campaigns across our residential, business, and
wholesale markets.
- Coordinate events, sponsorships, and community initiatives that strengthen the
Lightwire brand.
Shape our digital presence
- Partner with our marketing and creative agency to deliver campaigns, content, website improvements, and brand initiatives.
- Maintainand continually improve the Lightwire website with our marketing agency.
Support our customers and partners
- Develop marketing collateral and sales enablement resources for our sales team,
customers, and wholesale partners.
- Work closely with our partners to understand their needs and create marketing
that helps them succeed.
Drive what’s next
- Identify opportunities to leverage AI, automation, and new technology to improve marketing performance, efficiency, and customer experience.
What you’ll bring
We know no one ticks every box,
and we’re not expecting you to. We’re looking for someone with strengths in the
areas that matter most, a willingness to learn, and a passion for creating
great marketing experiences. The essentials are:
- Hands-on experience with a CRM or marketing automation platform (e.g. Salesforce, HubSpot, Mailcoach, Klaviyo, ActiveCampaign). You’ve actually built flows, not just used one someone else set up
- Genuinely tech-native: comfortable learning a new platform quickly, poking around in
settings and documentation without needing a manual
- Can think in customer or partner journeys and translate them into automated logic: triggers, segments, sequencing
- At least 5+ years in a marketing role (B2B, B2C, or mixed). Telco, IT, MSP, technology or SaaS experience is a bonus, not a requirement
- Organised and self-directed.
Niceto have:
- Experience with paid digital channels (Meta, Google) or managing an agency relationship
- Exposure to AI tools for content, reporting or workflow automation
- Experience in a B2B or channel marketing context
Why Lightwire?
At Lightwire, you’ll have the opportunity to make a genuine impact. You’ll own
meaningful work, bring new ideas to life, and help shape how we market as we
continue to grow across New Zealand and Australia.
You’ll join a collaborative team that values curiosity, innovation, and continuous
improvement. We embrace new technology, including AI, to help us work smarter,
and we’re looking for someone who’s excited to do the same.
If you’relooking for a role where you’ll have autonomy, variety, and the chance to
influence the future of marketing in a growing technology business, we’d love
to hear from you.
Ready to join us?
If you’re excited by the opportunity to combine marketing, technology, automation, and
creativity in a role where your work will have real impact, we’d love to hear
from you.
