Welcome to the Performance Marketing Lead Role
This is a key growth-focused role reporting to the Head of Marketing where you will own and optimise Arlo’s digital acquisition and performance marketing efforts.
As the Performance Marketing Lead, you’ll oversee the end-to-end customer journey across paid channels, lifecycle campaigns, and conversion touchpoints — continuously improving performance and driving pipeline growth.
You’ll combine analytical thinking with hands-on execution, using modern marketing, automation, and AI-enabled tools to optimise campaigns, improve conversion rates, and generate measurable business outcomes.
This role is ideal for someone who enjoys moving quickly, experimenting, and using data to drive smart marketing decisions in a fast-growing SaaS business.
What You’ll Be Doing (Your Impact)
Your primary focus will be growing pipeline, improving conversion performance, and driving measurable marketing ROI.
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Paid Acquisition & Channel Performance: Manage and optimise campaigns across Google Ads, LinkedIn, Meta, Bing, and review platforms including G2/Capterra
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Campaign Optimisation: Continuously improve audiences, creative, landing pages, and conversion paths to increase performance over time
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Marketing Automation & Lifecycle Campaigns: Support and execute integrated campaigns, webinars, ebooks, events, and outbound marketing initiatives
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Analytics & Conversion Optimisation: Monitor campaign performance, analyse conversion data, and identify opportunities to improve ROI and funnel performance
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Cross-functional Collaboration: Partner closely with Marketing and Sales teams to improve lead quality, campaign effectiveness, and pipeline outcomes
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AI-Enabled Marketing: Leverage modern AI and marketing tools to improve targeting, testing, campaign execution, and efficiency
What You’ll Bring (Your Expertise)
At Arlo, you’ll find a supportive team that trusts you to make an impact, gives you the freedom to grow, and the space to do your best work. We value clarity, grit, ownership, and curiosity, and we’re not afraid to challenge ideas to reach the best outcome. We work hard, move fast, and celebrate wins together.
Experience
- 4+ years in a hands-on digital or performance marketing role
- 18+ months managing paid acquisition campaigns in-house or agency-side
- Strong experience with Google Ads, LinkedIn, Meta, analytics, and reporting tools
- Experience with marketing automation, lifecycle marketing, and outbound campaigns
- B2B or SaaS experience is advantageous
Skills
- Strong analytical skills with the ability to interpret data and improve performance
- Experience optimising conversion funnels and campaign performance
- Confident using AI-enabled marketing tools and modern martech platforms
- Strong written communication and campaign copywriting skills
- Familiarity with HubSpot, Webflow, Google Analytics, Clay, Lemlist, or similar tools is advantageous
Capabilities
- Analytical, curious, and growth-minded
- Results-driven with strong ownership and execution focus
- Comfortable in a fast-moving, scale-up environment
- Collaborative team player who enjoys sharing ideas and learning
- Proactive in identifying opportunities and turning insights into action
A bit about us
Arlo is a world-leading SaaS company on a mission to revolutionize professional training. With customers in over 70 countries, over 7.5M people trained, and $3B in course transactions, Arlo is loved by thousands of trainers and millions of learners worldwide. Arlo’s all-in-one training management platform handles everything from course creation and scheduling to delivery and operations.
We believe human connection is at the heart of great learning. By blending that philosophy with the latest in AI and elearning technology, Arlo helps training providers save time, grow revenue, and deliver exceptional learning at scale.
Here, you’ll find a supportive team that trusts you to make an impact, gives you the freedom to grow, and the space to do your best work. We value clarity, ownership, and curiosity, and we’re not afraid to challenge ideas to reach the best outcome. We work hard, move fast, and celebrate wins together.
This role is a key part of Arlo’s next phase of growth. Global expansion, deepening our AI capabilities, and empowering a passionate community of training professionals shaping the future of learning.
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Ready to drive growth and performance marketing at scale?
If you’re passionate about performance marketing, conversion optimisation, and using data to drive business growth, apply now with your CV. Applications will be reviewed on a rolling basis.
