Brand Management Internship – Structured Learning Program

Brand Management Internship

Structured Learning Program

Merchantwise | St Kilda, Melbourne

Duration: 12 weeks | 2 days per week (Tuesdays & Thursdays Only) mid-Jan 2027 start

Location: St Kilda, Melbourne (on-site) 

Type: Structured Learning Internship | Unpaid placement, subject to eligibility

About Merchantwise

Merchantwise is a leading Australian brand licensing and consumer products agency, working with some of the world’s most recognised entertainment, gaming and lifestyle brands.

We connect brands with commercial partners to develop licensed products and bring exciting brand experiences to consumers.

About the Internship

Are you interested in brands, consumer products and the world of licensing?

Merchantwise is offering an exciting opportunity to gain practical industry exposure through our 12-week Brand Management Internship Program.

Designed for students and individuals looking to explore a career in brand management and licensing, this structured learning program provides an opportunity to understand how a brand licensing business operates.

Working alongside our experienced team two days per week, you’ll gain exposure to real-world business activities through observation, mentoring and guided learning experiences.

Our aim is to provide a valuable introduction to the industry while helping you develop practical knowledge, professional skills and confidence in a supportive team environment.

What You’ll Learn

Throughout the internship, you’ll gain exposure to key areas of brand management and licensing, including:

• Brand Licensing & Management: Understand how global brands are represented, managed and developed through licensing partnerships.
• Licensee & Partner Relationships: Learn how brand owners, licensees and retail partners collaborate to bring products to market.
• Product Development & Approvals: Explore how licensed consumer products progress from initial concept through development and brand approval.
• Commercial Licensing: Gain an introduction to licensing agreements, royalty reporting and the commercial processes behind brand partnerships.
• Market & Retail Insights: Explore consumer trends, retail activity and emerging opportunities for licensed products.
• Professional Development: Build your communication, research, presentation and organisational skills through guided learning activities.

You’ll also have the opportunity to complete a supervised learning project, applying your knowledge to a brand or product category and presenting your findings to the team.

Who We’re Looking For

This opportunity would suit students, recent graduates or individuals interested in exploring a career in brand management, licensing or consumer products.

We’re looking for someone who is:

• Enthusiastic about brands, entertainment and consumer products.
• Curious, motivated and eager to learn.
• A confident communicator who enjoys collaborating with others.
• Organised and attentive to detail.
• Comfortable using Microsoft Office, particularly PowerPoint and Excel.
• Open to feedback and willing to develop new skills.

No previous experience in licensing is required.

What You’ll Gain

We want this internship to be a genuinely valuable learning experience.

You’ll receive:

• A structured 12-week learning program with clear learning objectives.
• Guidance and mentoring from experienced licensing professionals.
• Exposure to different aspects of brand management and licensing.
• Opportunities to observe team meetings and industry discussions.
• Regular feedback and professional development conversations.
• A supervised learning project and final presentation.
• An internship completion certificate.

Internship Details

The program runs for 12 weeks, two days per week, at our St Kilda office on Tuesdays and Thursdays.

It is designed around observation, mentoring, guided learning activities and professional development rather than independent operational responsibilities.

We welcome applications from students seeking industry experience, particularly those who may be eligible to undertake the internship as part of a university, TAFE or other recognised educational course.

Where applicable, Merchantwise is happy to work with educational institutions to support formal placement requirements.

Unpaid participation is subject to the placement meeting applicable legal requirements. Eligibility and placement arrangements will be confirmed with shortlisted applicants.

How to Apply

If you’re enthusiastic about brands and interested in learning more about the licensing industry, we’d love to hear from you.

Please submit your CV and a short introduction explaining your interest in brand management, licensing or the consumer products industry.

If you’re currently studying, please also let us know your course and whether your institution supports industry placements.