About JMC Academy
Founded in 1982, JMC Academy is Australia’s premier institution in Creative Industries education, offering a diverse range of Degrees and Diplomas in Music, Songwriting, Audio Engineering, Film and Television Production, Acting, Entertainment Business Management, Visual Communication (Design), Animation, Game Design, and Music Production.
With a 40-year legacy, JMC Academy provides cutting-edge and technologically advanced programs that meet the global demands of the creative industries. JMC operates from 3 large footprint campuses across the east coast of Australia (VIC, NSW & QLD), teaches ~2,500 students per annum and is positioned as one of the largest private higher education providers in Australia.
With advanced-design campuses, ongoing technology upgrades, a dedicated team of academics and industry professionals, and a network of international master class lecturers, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry.
Our Purpose
We educate and inspire creative minds to shape their careers and our world
At JMC Academy, we educate and empower creative minds to transform their passion into lifelong careers and meaningful contributions to the world.
As a vibrant, inclusive community of innovators and explorers, we deliver rigorous, real-world education in the creative industries, uniting academic excellence with practical experience, emerging technologies and industry engagement.
We nurture resilience, compassion, and curiosity in every student, helping them chart their unique path, shape their careers, and become creative leaders who inspire, connect, and thrive, locally and globally.
Our Vision
To be the global leader in creative education, chosen by creatives, trusted by industry.
Our Values
Creative Innovators – An opportunity to dream, bring our creative genius to life, making meaningful contribution and delivering innovation to the world stage
Curious & Resilient Explorers – In a world of uncertainly, we are a team of curious minds, who embrace the uncertain, creating a life of learning, exploration and inspiration. At JMC we grow our voice to be confident, and unstoppable. We aren’t afraid to fall, as we know we will rise
Inclusive Community of Connectors – We create meaningful pathways, only possible through our connections and impact
Empathetic & Compassionate Leaders – We care about every individual who walks through our doors, with kindness in our hearts and purpose in our minds
Honest, Accountable & of Uncompromising Quality – Our honesty, integrity and quality will not be compromised, as we strive to achieve our best. We are determined to reach our goals, as we hold ourselves and each other accountable
Our Difference
Creative education requires a unique approach. This is why the JMC student experience is different. Our world-class studios, student spaces and hands on learning inspires creative exploration, collaboration and innovation.
Role Summary
The Data & Performance Analyst is the data engine of JMC Academy’s Customer Division — providing the intelligence that drives performance across marketing, sales, admissions, onboarding, product, pricing, industry partnerships and alumni engagement.
This role sits at the intersection of data engineering, business intelligence, digital analytics and performance marketing. You will manage data pipelines into our Microsoft Fabric data lakehouse, maintain CRM data quality in HubSpot, build Power BI dashboards, integrate external demand and market intelligence data, drive digital channel performance, and help the entire Customer function make faster, smarter, data-driven decisions.
Technology Environment
HubSpot CRM | Microsoft Fabric | Power BI | SQL | Dynamics 365 ERP | Paradigm SMS | Canvas LMS | VTAC / UAC / QTAC | Burning Glass / Lightcast | Claude AI | Google Analytics 4 | Google Ads | Meta Ads Manager | Microsoft Ads
What You’ll Do
- Build and maintain data pipelines from Dynamics ERP, Paradigm SMS, Canvas LMS and HubSpot into Microsoft Fabric
- Write and maintain SQL queries to extract, transform and load data across JMC’s systems and third-party sources
- Own digital analytics across GA4, HubSpot and paid media platforms — conversion, attribution and ROAS
- Design and maintain Power BI dashboards for marketing, sales, admissions and the CCO
- Analyse TAC demand data, DoE datasets and Burning Glass labour intelligence to inform strategy
- Build CRM-driven audience segments for activation across Google, Meta and programmatic channels
- Embed Claude as an active analytics and decision-support tool across the Customer Division
What We’re Looking For
Essential:
- 3–6 years in data analytics, BI, digital performance or marketing technology
- Strong SQL skills — you write queries without assistance
- HubSpot CRM configuration, data management and workflow automation experience
- Microsoft Fabric, Azure Data Factory or Synapse experience
- Power BI proficiency including DAX and multi-source data modelling
- GA4 and paid media analytics experience (Google, Meta, Microsoft)
- Ability to translate complex data into clear, actionable insights for non-technical stakeholders
Highly regarded:
- VTAC, UAC or QTAC tertiary admissions data experience
- Burning Glass / Lightcast or LinkedIn Talent Insights
- Python or R for advanced analysis and automation
- Experience using AI tools — Claude, ChatGPT or similar — for analytics workflows
Why This Role
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Technology transformation moment — join as we build our Microsoft Fabric data lakehouse, migrate to HubSpot and embed AI-driven decision making
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Extraordinary data breadth — internal CRM, ERP, LMS and SMS unified with TAC demand feeds, DoE datasets and Burning Glass labour intelligence
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AI-forward environment — Claude is actively embedded into analytics workflows
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Whole-of-function impact — analytics backbone for every team in the Customer Division
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Executive visibility — direct reporting line to the Chief Customer Officer
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Flexible campus base — Sydney, Melbourne or Brisbane
How to Apply
Please apply with your CV and a brief note telling us:
- The most complex data environment you have worked in and how you made sense of it
- A specific example of how your analysis changed a business or marketing decision
- The tools and platforms you are most proficient in and what you are currently learning
JMC Academy is committed to diversity, equity and inclusion. We encourage applications from people of all backgrounds, cultures and identities.
