Position: Graphic Designer
Reports To Content Lead
About Frive:
Frive stands for Food to Thrive – we help busy people thrive not only because our meals are healthy, balanced and made with 100% whole foods/ natural ingredients, but also because they’re ready to heat and eat in minutes – saving you an hour a day, or up to 7 hours a week, for what matters most. We’re the UK’s highest-rated meal prep brand, with over 20 million meals delivered, and we’re just getting started.
We work with people from all different backgrounds and communities and recognise our own biases. We strive to create a strong sense of belonging and believe we will be better equipped to achieve our goals by building a team that approaches problems from different angles, using different perspectives and experiences to solve problems. All qualified applicants will be considered and we have no regard for age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation. The more the merrier, and together we can achieve greatness
Mission:
To make healthy eating convenient, delicious and accessible, whilst championing locally sourced and organic ingredients.
Vision:
To inspire a global shift towards a healthier society by changing eating habits and restoring food to its purest form.
Values:
Take Ownership: We make independent decisions with confidence and ownership
Be Transparent: We share information openly and with intention
Communicate Openly: We communicate directly and honestly
Deliver High Performance: We foster an environment that attracts, retains, and rewards high performance
Be Agile: We encourage flexibility in our people by reducing blockers and prioritising their creativity and productivity
The Role: We’re looking for a high-output Digital Designer to own and scale design across Frive.
You will be responsible for creating design that drives attention, improves performance, and supports growth – across organic social, paid ads, CRM, web & print.
You’ll be the sole in-house designer, working closely with Growth, Brand, and an AI Engineer to:
- Take ownership of both design execution and idea generation, contributing to what we make – not just how it looks
- Deliver high volumes of creative
- Improve performance through design
- Build systems that scale output
You need to be fast, organised, and focused on one thing:
- Does this creative perform?
What You’ll Do
1. Creative Production
Create static and light motion assets (including GIFs) across:
- Paid ads
- Organic social
- CRM / email
Produce high volumes of creative consistently, without compromising performance
Design with speed — responding quickly to testing, feedback, and new opportunities
Focus on:
- Scroll-stopping visuals
- Clear messaging
- Conversion-driven layouts
2. Design for Paid & Growth
Work closely with Growth to produce ad creative that drives results
Generate and develop design-led ideas and concepts, not just execute briefs
Turn campaign goals, product messages, and growth insights, into clear, compelling visual ideas
Iterate quickly on:
- Variations
- Hooks (visual + copy pairing)
- Layouts
Continuously test and refine creative based on:
- Performance data
- What’s winning in-platform
3. Trend-Led & Social-First Design
Stay chronically online, tracking:
- Trending static formats
- Ad styles
- Social design trends
Identify opportunities to:
- Adapt trends to Frive
- Create new formats that feel native to platform
Design content that feels:
- Current
- Relevant
- Built for the feed
4. AI & Scalable Design Systems
Work closely with the AI Engineer to:
- Build and improve AI-driven design workflows
- Increase output without sacrificing quality
Use AI tools to:
- Speed up production
- Generate variations
- Test creative at scale
- Help define how AI integrates into the design process
5. Campaign & Brand Execution
Collaborate with Brand & Growth on:
- Campaign concepts
- Product launches
- Trend-led activations
- Ensure all creative maintains a consistent and high-quality brand standard
Build and evolve:
6. Design Across Channels
Design for:
- Print (inserts, direct mail)
- Web / app banner testing
- Email / CRM
- Partner and internal materials
- Adapt creative to different formats while maintaining clarity and impact
7. Organisation, Speed & Execution
Manage a high volume of files, versions, and outputs with accuracy
Maintain strong systems for:
- Naming
- Asset management
- Version control
Ensure work is delivered:
- On time
- Correctly formatted
- Ready to launch
What We’re Looking For:
- 2–4 years of graphic design experience, with a strong digital portfolio
- You are chronically online – tracking trends, formats, and collaborators who can deliver innovative content
- You have no ego in the work — you care about what performs, not who came up with it
- Strong skills in Photoshop, Illustrator, InDesign, and Figma
- Experience designing performance creative for paid social
Strong understanding of:
- Layout
- Typography
- Colour
- Visual hierarchy
Ability to design for:
- Attention
- Clarity
- Conversion
Comfortable working at high volume and speed
Highly organised with strong attention to detail
Strong communicator, able to collaborate across teams
Nice to Have
- Experience with AI design tools and workflows
- Interest in building scalable creative systems
- Basic motion / animation skills
- UX / UI or product design exposure
- Experience using Notion or similar tools
Portfolio Requirements
- Include your best and most recent work.
Staff Benefits
Private Medical Insurance
25 days Holiday + Public
Bonus Scheme
A discount on our amazing food
Hybrid working pattern
Enhanced parental leave
What’s next?
If you are interested in learning more about the role and think this could be for you, then don’t hesitate and apply now. We look forward to hearing from you and love hearing from people who are passionate about our purpose and vision.
