Ethical Brand Co is the proud manufacturer of EverEscents Organic Hair Care, Clever Curl, Eco Style Project and Noosa Naturals – leading Australian hair care brands changing the modern approach to professional personal-care products. We provide market leading products that enhance the lives of everyday people and respect the environment we live in – we continually strive towards
the ultimate customer experience.
At Ethical Brand Co we are committed to having a positive impact on our environment and the
communities we operate within. Our daily operations ensure we make ethical choices by undertaking community and environmental initiatives and align with like-minded charities and organisations. Our customers share our ethos and are at the forefront of our decisions.
THE ROLE
As we continue our growth journey, we are excited to introduce a pivotal role to our business. We
have a unique opportunity for a Social Media Strategist to join our HQ team on the beautiful Sunshine Coast. We are looking for an organised and detail-oriented specialist to develop and execute high performing, data-driven digital strategies that strengthen our brand presence.
Reporting to the Community Manager, the Social Media Strategist will play a key role in driving audience engagement and will contribute to measurable business growth. Whilst this dynamic role is based onsite it does include occasional travel across our customer base (ANZ).
KEY RESPONSIBILITIES
Strategy – Develop and execute data‑driven social media strategies that increase audience engagement, optimise performance and deliver strong return on investment.
Channels – Lead and optimise activity across Meta, Instagram, LinkedIn, Pinterest, TikTok and YouTube, applying platform‑specific best practices to maximise reach and effectiveness.
Creativity – Own and manage the content calendar, ensuring campaigns are creatively compelling, on‑brand and aligned with broader business and commercial objectives.
Impact – Drive measurable business growth through innovative thinking, continuous improvement and a results‑focused mindset, bringing fresh ideas and creative energy.
Collaboration – Partner closely with internal stakeholders and external agencies to plan, execute, and optimise integrated campaigns that deliver consistent outcomes.
KEY SKILLS
The Social Media Strategist combines strong communication and interpersonal skills with in-depth EBC product knowledge and a genuine passion for the hair industry. Relationship building, promotional ability and analytical skills are key to driving growth and understanding of customer and
market trends.
Technical Knowledge – Demonstrates knowledge and technical expertise.
Strategic Thinking -The ability to develop and implement long-term plans.
Problem Solving – The ability to act with professionalism and meet problems head on.
Communication – Strong verbal, active listening and written communication skills.
Analytical Skills -The ability to interpret data and translate into actionable strategies.
Professional Growth – Recognises own strengths and skills to meet future business objectives.
Organisational Skills -The ability to manage multiple expectations and tasks simultaneously.
Adaptability – Adjusts own behaviours to work efficiently and favourably.
Results Driven -The motivation to achieve excellence and exceed KPIs.
WORKING AT ETHICAL BRAND CO
We’re dedicated to making your career rewarding and meaningful. Along with a strong, inclusive
company culture with a genuine commitment to social, environmental and community initiatives, Ethical Brand Co is committed to the health and happiness of our team members and offers an exciting Employee Benefits initiative:
- Flexible working arrangements
- 26 weeks Paid Parental Leave
- Birthday Leave – a paid day off to celebrate your day birthday
- Me Leave – a paid day off each quarter to spend the day as you please
- Pets in the workplace
- Regular social events and conferences
- Ongoing professional development and education opportunities
- Competitive company bonus structure
- Product experience allowance
At Ethical Brand Co our daily practices ensure we make ethical choices in as many aspects of our
operations as possible, by undertaking internal, community and environmentally driven initiatives:
Integrity – We are honest, ethical and transparent at all times.
Experience – We aim to provide the ultimate customer experience by listening, communication
and delivering tailored solutions.
Teamwork – We work together as a team to deliver optimum outcomes.
Sustainably – We prioritise eco-friendly solutions and sustainable business practices.
Community – We actively engage with and respect the communities we operate in.
Happiness – We inspire laughter and foster a fun-filled work environment.
READY TO APPLY
This role is ideal for a professional who thrives in a customer‑first environment and is motivated
to play a meaningful role in Ethical Brand Co’s continued growth. You can read more about who we are and our beautiful brands:
www.everescents.com.au
www.clevercurl.com.au
www.ecostyleproject.com.au
www.noosanaturals.com.au
Thank you for your interest in joining Ethical Brand Co and taking the time to apply.
Please apply below or email your cover letter and resume to careers@ethicalbrandco.com.au.
Applications are reviewed on a rolling basis and shortlisted candidates will be contacted.
For further information or a confidential conversation please contact sally@ethicalbrandco.com.au.
Please note, we enjoy a collaborative on-site workspace at Ethical Brand Co. Fully remote work and
overseas sponsorship are not available for this position.
