Love Life, Love Miniso
The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores in Japan which stocked good quality, well designed, and inexpensive products that were mostly manufactured in China. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world.
MINISO’s original intention was to enable the young generation to enjoy life through high-quality products and services. He wanted customers to have affordable, well-designed, quality products.
Through consumer insights gained from its international operations, MINISO evolved its definition of “extreme affordability”, while proposing the concept of “interest-based consumption” for the first time in the retail industry. To meet the needs of young consumers, MINISO innovates through co-branding partnerships with popular license holders, its excellent designs, and trendy technology , and launches products that are visually pleasing, easy to use and fun to play with.
Overview
Environment Mission
As a member of society, MINISO actively explores the correlation between the Earth’s environment and human civilisation, and pays attention to the health problems in the community and the environment, to ensure products and materials are healthy and safe, without neglecting any impact on the environment and nature which may arise as a result of its operations. Moreover, MINISO is in strict compliance with the basic principles to offer high quality products and energy saving blueprints. At the same time, MINISO constantly cooperates with global environmental protection organisations, aiming to provide various types of natural and environmental friendly products for consumers.
Career Opportunities
At MINISO Australia , we invest in the training and development of our employees, and encourage promotions from within the organisation. We offer the following to our employees:
A competitive remuneration package;
Ongoing training and development assistance to widen your potential career opportunities;
The opportunity to work alongside an exceptional and supportive team in a dynamic environment.
