Join Our Award-Winning Team at Kinross
Are you an experienced commercial leader with a passion for wine, guest experience, and driving sales growth across multiple channels? Kinross is looking for a Wine Experience & Sales Manager to lead and evolve our wine business across our Cellar Door, Wine Store, and warehouse operations.
At Kinross, we are committed to creating memorable wine tourism experiences that connect people with our wines and place. This role is pivotal in ensuring we deliver exceptional guest experiences while also maximising wine sales performance across all channels. You’ll lead a passionate team in one of New Zealand’s most iconic wine destinations, surrounded by stunning landscapes, world-class wines, and a vibrant hospitality culture.
Role Location: Gibbston
Role Type: Permanent, Full-Time
What You’ll Do:
- Lead and integrate wine sales channels across Cellar Door, Wine Store, and digital platforms to drive revenue growth and brand engagement.
- Develop and implement wine sales initiatives that increase conversion, customer retention, and lifetime value across all touchpoints.
- Lead, coach, and inspire teams to consistently deliver world-class guest experiences and achieve sales targets.
- Collaborate with the GM of Wine to refine product mix, pricing, and promotional strategies to maximise profitability.
- Build a high-performing culture, with regular training, performance management, and a strong focus on team engagement and delivery of exceptional customer experience.
- Oversee warehouse and fulfilment operations.
- Monitor, report, and improve sales performance, ensuring all financial targets, such as budget, and KPI’s, are met.
Key Qualities and Experience
- Proven leadership experience in direct-to-consumer sales, hospitality, or wine/tourism environments.
- Proven leadership experience in direct-to-consumer sales, hospitality, or wine/tourism environments.
- A strong track record of driving revenue growth across multiple sales channels, including digital.
- A natural passion for wine and hospitality, with the ability to inspire both team and guests.
- Exceptional motivational coaching, communication, and leadership skills, with a focus on building high-performing teams.
- A customer-first mindset, with a focus on delivering outstanding, memorable experiences.
- Flexibility to support business needs, including weekends or peak trading periods.
You’ll Receive
- Great base salary + generous sales bonus structure.
- Generous staff discounts on food and wine.
- Ongoing learning and development, including WSET opportunities.
- The opportunity to shape and lead an integrated wine experience and sales function.
- Work in a stunning setting with a passionate, supportive team.
Please apply with a CV and cover letter, giving details of your qualifications and experience. Please give details of your right to work in NZ.
