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Dealer Principal- Denza New Zealand

Sales Department • East Tamaki, Auckland 2013, New Zealand • Full-time
AI Job Summary
  • Proven track record leading high-performing dealership and multi-brand operations.
  • Consistently drives sales growth and profitability through strategic execution.
  • Manages budgets and financial performance; makes decisions using financial analysis.

Role Type

On-site • Permanent • Full-time • Mid-level Senior

Description

Harmony Auto is an international dealer group focusing on high-end and luxury automobiles. Since reaching a global strategic cooperation with BYD in 2023, we have been responsible for the construction and operation of multiple overseas market channels for its brands.

Due to the business development needs of Denza in New Zealand, “denza partners” are officially recruited to join in-store operations and jointly start the brand’s development chapter in new markets.

We are currently seeking a Dealer Principal to lead and manage the daily operations of our dealership. This is a pivotal leadership role responsible for driving performance across all departments, ensuring operational excellence, and delivering outstanding customer experiences.

 Job Responsibilities:

  • Strategic Planning and Operations Management: Develops and implements business strategies to improve efficiency, increase sales, and meet organizational goals. Oversees daily operations and ensures the dealership runs smoothly.
  • Financial Management: Manages the budget and financial activities of the dealership. This includes financial planning, tracking financial performance, and making decisions based on financial analysis.
  • Sales Oversight: Directs the sales team to achieve sales targets. Responsible for setting sales goals, analysing performance data, and adjusting strategies as necessary to maximize sales.
  • Customer Service and Relations: Ensures high levels of customer satisfaction and a customer-centric approach across all dealership operations, handles escalated customer issues and ensures prompt resolution to maintain high levels of customer satisfaction striving to provide excellent service, and maintains a positive reputation in the community, and strong relationships with customers, suppliers, and the community.
  • Staff Management: Responsible for hiring, training, and managing employees. Creates a positive working environment, motivates staff, and monitors performance.
  • Compliance and Safety: Ensures the dealership complies with all automotive laws and regulations. Oversees safety policies and procedures to ensure a safe environment for staff and customers.
  • Network Development: Identifies opportunities for expanding the dealership network within the region, collaborates with corporate and regional teams to develop and implement growth strategies, and oversees the setup and launch of new dealership locations, ensuring adherence to brand standards.
  • Inventory Management: Manages vehicle inventory, including ordering and stocking new models, and overseeing the sale or return of unsold vehicles.
  • Leadership: Leads and manage all dealership departments, including sales, service, finance, and administration, sets clear goals and expectations for the team, and provides ongoing coaching and development.

      (will be amended by the Employer from time to time)

Wishlist

  • Proven track record leading high-performing dealership and multi-brand operations
  •   10+ years of automotive industry success with sharp commercial acumen
  • Consistently drives sales growth and profitability through strategic execution
  • Inspiring leader with exceptional communication and team-building skills
  • Deep expertise in financial management, OEM partnerships, and regulatory compliance
  • Strategic thinker with a hands-on approach and relentless focus on results

 

 Join the Revolution: Be Part of the Future of EV in New Zealand Are you ready to take your career to the next level with one of the most exciting and innovative electric vehicle (EV) brands entering the New Zealand market? We’re looking for dynamic, passionate individuals to join our team. 

Why Join Us?

✅ Be part of a premium EV brand that’s changing the automotive landscape

 ✅ Work in a modern, high-tech showroom with the latest electric vehicle innovations

 ✅ Competitive base salary + generous commission structure

 ✅ Excellent career progression as we open more dealerships across Australia 

✅ Join a high-energy, collaborative, and supportive team environment 

✅ Comprehensive onboarding and product training provided

Ready to Accelerate Your Career?

This is more than just a job ,it’s your chance to be part of something big. If you’re ready to step into the future of premium electric mobility and thrive in a fast-growing brand, we want to hear from you.

Apply now and let’s drive the EV revolution together!