AIC is looking for a Marketing Manager to bring every channel; agent, direct, digital, offline, events and brand, under one department. This isn’t a delegation role. It’s a build-it, run-it, own-it role, getting the right campaigns to the right audiences at exactly the right time.
Auckland International Campus (AIC) is a high-profile international education partnership between Future Skills and Otago Polytechnic. We are passionate individuals dedicated to our vision to develop New Zealand’s most employable graduates, supported by our mission to build capability for a global workforce. At AIC, we shape not just minds, but futures and our people play an essential part in shaping a supportive, empowering, and inspiring learning environment.
About the Role
You’ll consolidate marketing activity currently spread across the organisation into a single, cohesive function, leading a team plus all external agencies and contractors. You’ll set the strategy then get stuck into the execution when needed, from major go-to-market launches to hands-on collateral production.
What You’ll Be Doing
- Build the annual marketing strategy and calendar, own a clear prioritisation model, and manage the budget across channels.
- Develop toolkits, co-branded collateral, events and awards that make AIC the provider agents want to work with.
- Manage intent-based paid search, social, SEO and CRO to grow direct enrolments, backed by a compelling value proposition.
- Own end-to-end delivery of major launches and build a repeatable playbook for future course launches.
- Roll out AIC’s brand identity across every touchpoint and produce collateral hands-on where needed.
- Build always-on nurture streams and targeted conversion campaigns, working the funnel directly with sales and admissions.
- Lead your team and manage all agency, contractor and freelancer relationships, briefs and budgets.
- Ensure every campaign and offer complies with different requirements and creativity within the rules, not around them.
What We’re Looking For
- A relevant qualification in Marketing, Communications, Business or related field;
- 7+ years’ marketing experience with full ownership of strategy, campaigns and budget.
- A strategic thinker with a strong analytical streak, a sharp eye for brand and design, and the resilience to thrive amid shifting priorities.
- Proven omni-channel, full-funnel delivery, paid search and social, SEO, CRO, email/CRM, content, events and offline with genuine hands-on execution ability.
- Experience leading people and/or agencies, including writing briefs and managing delivery to deadline and budget.
- Partner or channel marketing experience (B2B trade, reseller, franchise or agent networks) is highly valued.
- International education sector experience, or experience marketing to migrant/international audiences, is a strong plus.
Why Join AIC
You’ll have genuine end-to-end ownership of marketing at a well-established institution. The mandate to build something coherent from what’s currently fragmented, the autonomy to shape strategy, and the satisfaction of seeing your work drive real enrolment outcomes.
Apply now with your CV and a cover letter outlining your experience across strategy, channel ownership, and hands-on campaign delivery.
