Role summary
Be the driving force behind And Friends – our flagship Britomart concept built on
Craft, Connection and Circularity. More than a retail store, And Friends is a destination where premium outdoor, active and lifestyle brands including Cotopaxi, Nocs, Hydro Flask, Gramicci, Salomon and KEEN come together to inspire adventure and community.
As Team & Community Lead, you’ll lead an exceptional customer experience while bringing our brand stories to life through events, content, community partnerships and an energetic retail environment. Part retail leader, part community builder, part brand ambassador—you’ll create memorable experiences that connect people with products, purpose and each other, both in-store and online.
Key focus areas
- Customer experience
- Brand storytelling
- Community connection
- Sales floor leadership
- Team coaching
- Store presentation
- Events and activations
- Content and digital storytelling
- Retail operations support
Main responsibilities
- Lead by example on the shop floor.
- Coach the team on service, selling, product knowledge, and brand stories.
- Make sure customers receive warm, helpful, and confident service.
- Drive the team work towards the daily sales budget.
- Build genuine relationships with customers, local businesses, and the wider community.
- Support events, activations, campaigns, and launches.
- Host in-store moments and brand partner activations with confidence.
- Create and support content opportunities that bring the store and brands to life.
- Present our brands in line with Compendium’s direction in an aspirational way that makes customers want our products and helps create demand.
- Perform daily store operations and online fulfilment when needed.
- Keep the store looking brand-aligned, tidy, and customer-ready.
- Share customer and community feedback with the Retail Lead and as part of the end of day report.
- Help create a positive, confident, and accountable team culture.
Success looks like
- Customers receive a strong, premium service experience.
- The team feels confident, engaged, and supported.
- Brand and product stories are shared clearly on the floor.
- The store looks tidy, inspiring, and on-brand.
- Community relationships help drive repeat visits and loyalty.
- The role supports daily sales and overall store performance.
Skills needed
- Retail leadership or senior sales experience.
- Genuine interest in the outdoors and/or running and the gear that helps people get outside, connect with nature and their community.
- Strong customer service and selling skills.
- Confidence coaching and leading others.
- Strong communication skills.
- Interest in brands, community, events, and customer connection.
- Good attention to detail and store presentation.
- Full New Zealand Driver’s license
