Senior Product Manager

Whites Group is an energetic and progressive Australian Family-owned business that is geared for growth. 

We are a key supplier to both the Retail Home Improvement and Rural Hardware markets.

Being a part of the Whites family means you benefit from and contribute to a great team culture. We don’t have Values, we live them! Our people are the most important resource we have, and we take the time to recognise and reward them and provide an environment that is flexible and supportive.

We are seeking an experienced Senior Product Manager to own the end‑to‑end product strategy and performance across a diverse portfolio of garden, landscape and outdoor living categories. Reporting to the Head of Products & Marketing, this role owns end‑to‑ end product management — from category strategy and range architecture through to new product development, commercialisation and lifecycle governance.

Key Responsibilities

• Lead category strategy and product direction across plant support, protection, landscaping, outdoor containment and garden solutions
• Using market, competitor and trend insights to inform decisions
• Own range architecture and assortment design, optimising mix, value tiers and channel fit
• Drive new product development (NPD) from ideation through to launch, using structured governance processes
• Build deep customer, shopper and market insight to guide range and investment decisions
• Manage the full product lifecycle, ensuring accurate product data, documentation and disciplined decision‑making
• Develop commercial business cases and support profitable growth through range optimisation
• Plan and deliver go‑to‑market launches, including sales tools, training and internal communications
• Oversee quality, compliance and risk management, working closely with Supply Chain and Operations
• Design and deliver product training to build capability across the business
• Operate as a senior Leader as a part of the business Senior Leadership team (SLT)

Skills/Experience

• 5+ years’ experience in a Senior Product Manager or Category Manager role
• Strong capability in range architecture, NPD and lifecycle management
• Experience working with major retail or reseller channels (e.g. hardware, rural, industrial or similar)
• High commercial acumen with the ability to build and evaluate business cases
• Confidence working cross‑functionally and with offshore suppliers
• Strong attention to detail across product data, compliance and quality
• Excellent communication skills and the ability to influence at all levels

If this is the job for you, we offer an attractive base salary + bonus + super. Please apply directly through Seek or by email to P&C@whitesgroup.com.au quoting reference SNRPRODMGR