Senior Marketing & Automation Manager

About the business

We are the team of the Mighty West, and we are for the West, fiercely proud of our unique 140+ years Western Suburbs heritage. Our famous Bulldog fighting spirit mirrors that of the West – the west of Melbourne and the west of Victoria – where hard work and standing up for what you believe in matters. While our history guides us, our horizons have lifted, unprecedented opportunities await, and our ambitions loom large.

Our Club still exists to bring people together and create lasting memories, as much as it strives to win premierships. It’s about our people, and their shared passion for the red, white and blue. It’s about ambition, pride, determination, and having a place to call home. We’ll always be entrenched in our community, embracing the beauty and strength in its diversity. It’s the story of what it means to be a Bulldog ‘Through & Through’.

We strive to create an inclusive environment where all are celebrated and belong regardless of age, ability, gender, sexual orientation, religion or background. We are a child safe organisation committed to the safety and wellbeing of all children and young people.

If you are looking to be a part of a committed and passionate team, the Western Bulldogs encourage you to apply for this fantastic role.

Your contribution to the team includes

The role of the Senior Marketing & Automation Manager is to lead the iteration, execution and optimisation of multi-channel marketing campaigns that deliver sustainable revenue growth while attracting, connecting and inspiring bulldogs members and fans. This role is also responsible for:

Lead the planning, delivery and optimisation of integrated marketing campaigns and channel strategies that drive fan growth, membership, ticketing, retail, fundraising and AFLW outcomes, using data and insights to maximise engagement and conversion.

Manage the clubs marketing calendar, owned channels and media partnerships, while collaborating across internal teams, the AFL and external agencies to strengthen brand awareness, enhance supporter communications, and improve member acquisition and retention

Lead the Club CRM, database marketing and marketing automation strategy, overseeing Salesforce Marketing Cloud, customer journeys, segmentation, data governance and campaign delivery to drive engagement and revenue outcomes

Use data, Insights and customer experience design to enhance fan engagement across membership, retail, venues, events and community programs, identifying opportunities to grow supporter and customer lifetime value

Manage key relationships with the AFL, ensuring alignment, compliance with privacy requirements, effective use of marketing budgets and achievement of agreed performance outcomes

Lead the development of data-driven marketing, fan engagement, and lead generation strategies that grow the Clubs supporter database, attract new audiences, and re-engage lapsed fans to drive membership and attendance outcomes

Identify and activate strategic partnerships and community engagement opportunities that expand campaign reach, strengthen connection across Melbourne West, and enhance brand awareness and supporter engagement

Lead and develop a high-performing marketing team by setting clear KPI’s, providing regular feedback, fostering engagement, and building capability through knowledge sharing

Drive operational excellence across campaign planning and project delivery by improving processes, managing priorities and timelines, and promoting a culture of innovation, collaboration and continuous improvement

Contribute to the development of the annual marketing and brand budget in partnership with Head of Marketing and Brand and Finance Leads to ensure that budget planning and forecasting is aligned to key business focuses and priorities.

Skills and experience

• 5+ years’ experience in digital marketing, CRM, marketing automation, or lifecycle marketing roles
• Demonstrated experience with marketing automation platforms
• Strong understanding of supporter/customer lifecycles and ability to build automated journeys that drive conversion and retention.
• Ability to use data and analytics in a business, marketing and commercial context to inform decisions and strategy, measure performance and optimise processes.
• Proven ability to manage multi‑channel marketing campaigns end‑to‑end across both paid and owned channels.
• Excellent communication, stakeholder management, and project management skills.
• Ability to interpret complex data and translate insights into actionable marketing strategies.
• Developed understanding and knowledge of CRM tools and platforms, with experience working within a marketing automation environment;
• Creative mindset with a passion for innovation and continuous improvement.
• Experience with Ticketmaster Archtics and/or Google Analytics 360 would be considered advantageous.

What’s on offer

• Flexible working arrangements – up to 2 days working remotely opportunity
• Additional Work Life Leave – provided to those who are required to work weekends
• Birthday Leave – a day of leave available in the week of your birthday
• Close to West Footscray Station part of the new Metro Tunnel line
• Free onsite parking available
• Club membership – Free access to Western Bulldogs AFL and AFLW home games for you and your family
• Continuous learning & development – Array of paid and discounted professional training and development opportunities on offer
• Deals & Discounts with Club corporate sponsors – over 40% in some cases
• Parent friendly – Paid Primary and Secondary Carer’s Leave available
• Wellbeing focus including – we support our staff to complete a proactive wellbeing plan, free access to club gym, wellbeing sessions and activities across the year

How to Apply

Successful candidates will be required to hold a valid working with children check and a satisfactory national criminal history check.

If you are interested in working in a challenging yet extremely satisfying position, please click on ‘Apply for this Job’ & attach your resume and a cover letter outlining your key attributes. With strong interest expected, we’ll be reviewing applications as they come in and looking to appoint promptly.

Western Bulldogs acknowledges that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, presenting and emerging. Western Bulldogs encourages Aboriginal and Torres Strait Islander people to apply.