Who we are
At Total Beauty Network (TBN), we’re home to some of Australia’s most loved beauty brands, including Inika Organic, the world’s leading certified organic makeup brand, and Raww, our vibrant, naturally inspired beauty and wellness brand. Celebrating 20 years of innovation, we’re proudly cruelty-free, founder-led and passionate about creating beauty products that customers love. As we continue to grow locally and internationally, we’re looking for an experienced marketing leader to join the team on a 12-month maternity leave contract.
The opportunity
Reporting to the Head of Marketing, you’ll lead the brand function across the Inika Organic and Raww portfolio, driving brand growth, product launches and integrated marketing campaigns across Australian and global markets. This is a hands-on leadership role where you’ll manage a small team while working closely with Sales, eCommerce, Product Development and Content teams to bring brand strategies to life.If you love building brands, launching innovative products and delivering commercially successful marketing campaigns, we’d love to hear from you.
What you’ll be responsible for
- Leading the execution of marketing and brand strategies for Inika Organic and Raww across Australian and global markets
- Managing product launches, promotional campaigns and go-to-market activity
- Briefing and partnering with our internal content team to bring the brands to life across social media and eCommerce platforms in all markets
- Briefing and working with the internal content team to deliver impactful influencer activity across all markets
- Managing above-the-line (ATL) media and creative agency relationships
- Driving integrated marketing campaigns across digital, social, PR, retail and trade channels
- Using consumer insights and market trends to identify growth opportunities
- Leading and developing a small brand team
- Managing budgets and campaign performance to deliver strong commercial outcomes
- Championing brand consistency
and excellence across all touchpoints
About you
You’ll be an experienced marketing professional who combines strategic thinking with a
hands-on approach.
You’ll bring:
- Experience in a Marketing Manager or Senior Brand Manager role
- Commercial acumen and a data-driven mindset
- Strong experience delivering
integrated marketing campaigns and product launches
- Experience briefing and working
with content teams, influencers and creative or media agencies
- Previous people leadership experience
- Excellent project management and stakeholder management skills
- The ability to thrive in a fast-paced environment
- Experience within beauty, FMCG or consumer brands highly regarded
Why you’ll love working with us
- Work on two exciting and growing beauty brands
- Join a collaborative, entrepreneurial business where ideas are valued
- Lead a talented and passionate team
- Birthday leave, wellness initiatives and team events
- Generous staff discounts across our beauty and wellness brands
- Onsite parking at our Mulgrave office
Ready to help shape the future of Inika Organic and Raww?
Apply now and join us for an exciting 12-month opportunity with one of Australia’s leading
beauty businesses.
