Marketing Events Manager (Programs & Partnerships)

Company Overview

Smokeball is a fast growing, B2B SaaS company, empowering small law firms to get their work done faster and smarter and track their time accurately so they get paid properly for the work they’re doing. Emerging from the start-up stage, we are now rapidly scaling for growth with teams in Australia, UK and USA, soon looking to launch in other markets. We think deeply about the challenges of small law firms and drive innovations that truly change the lives of our clients

The Marketing Events Manager (Programs & Partnerships) owns how Smokeball shows up in market across Australia, across two connected portfolios: our Programs (account-based marketing events and client workshops) and our Partnerships (our sponsored presence at the conferences and industry events where our buyers are). This position is central to building brand visibility, growing pipeline and empowering our clients, and sits at the intersection of strategy and hands-on execution. The ideal candidate will bring commercial judgement, strong project discipline and the presence to be on the ground when it matters most. 

Responsibilities: 

• Own the ABM event strategy with the Sales team and the client workshop and education programme with Client Success. 
• Own our sponsored and industry event presence, including event selection, negotiation with organisers, and speaker curation and briefing. 
• Own budget, pipeline and ROI targets across the events and sponsorship calendar, and report attributable pipeline and revenue. 
• Coordinate pre- and post-event outreach with Sales and Client Success, and plan event promotion across email, social and advertising. 
• Be on the ground at major events, partnering with the Events Coordinator on logistics and owning smooth on-the-day delivery. 
• Develop relationships with legal associations, industry bodies and event organisers to identify partnership opportunities. 
• Manage hands-on Salesforce tasks, including event and campaign list management, reporting and data integrity. 
• Lead post-event retrospectives and share performance analysis and market intelligence back into the business. 

Qualifications: 

• Minimum of 5 years’ experience in events, field marketing or campaign marketing in a B2B environment. 
• Proven experience personally delivering conferences, sponsorships, roundtables and webinars. 
• Strong organisational and project management skills, with the ability to run multiple events simultaneously. 
• A commercial mindset, with a clear understanding of how events drive brand, pipeline and revenue. 
• Hands-on Salesforce (or comparable CRM) experience, including list management and reporting. 
• Excellent communication and interpersonal skills, with confidence across internal teams, suppliers, speakers and external partners. 
• Based in Sydney, with flexibility to travel interstate for major events. 
• Experience in SaaS, legal technology, AI or professional services highly regarded. 

What’s in it for you? 

💵 Competitive Salary + bonus + super  

🧘 Wellbeing allowance  

💭 Be part of a high-growth company evolving a core SaaS platform  

🌴 Reboot days & Birthday leave  

👪 Paid Parental Leave  

🥡 Office lunches and loads of snacks  

🧢 And of course…the SWAG! 

Smokeball is an equal opportunity employer and is committed to providing an open, welcoming environment for everyone. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. 

Don’t meet all the criteria? No worries! If our values resonate with your personal values and you think you have what it takes, we’d love to hear from you! 

Please note: This role is only open to Australian residents. Unfortunately, we are not able to offer sponsorship currently. 

Please note: We are not working with agencies for this role and do not accept unsolicited resumes.