Community Manager – Join the Vine Apparel Team
Location: Cromer , Northern Beaches of Sydney
Employment Type: Full-Time
Build a Community That Loves Fashion
At Vine Apparel, we’re more than a fashion brand—we’re a community. We’re looking for a passionate, people-focused Community Manager to help build meaningful connections with our customers, create unforgettable experiences, and turn loyal shoppers into passionate brand advocates.
If you thrive on bringing people together, creating engaging content, planning exciting events, and building genuine relationships both online and in person, we’d love to hear from you.
About the Role
As our Community Manager, you’ll be the heart of the Vine Apparel community. You’ll lead the growth and engagement of our online communities, organise local events and store activations, nurture customer relationships, and help create an exceptional customer experience that reflects our values of confidence, connection, simplicity, and affordability.
Working closely with our Marketing, Retail, Customer Happiness and Buying teams, you’ll ensure our customers feel valued, heard, and inspired to become lifelong members of the Vine Apparel family.
What You’ll Be Doing
You’ll be responsible for:
- Grow the Facebook Community Group and increase member engagement.
- Drive customer-generated content (UGC) and community participation in campaigns and events.
- Increase customer referrals through an engaged community.
- Improve customer retention by encouraging repeat purchases and loyalty program participation.
- Enhance customer lifetime value and strengthen VIP customer engagement.
- Maintain high customer satisfaction through positive community experiences.
- Build brand advocacy by increasing reviews, testimonials, and ambassador involvement.
- Encourage community recommendations and word-of-mouth referrals.
- Increase attendance at store events and local community initiatives.
- Strengthen regional community engagement and local partnerships.
- Support store sales growth through community activations and events.
- Develop successful community partnerships that enhance the Vine Apparel brand.
About You
You’ll be someone who genuinely loves connecting with people and creating memorable customer experiences.
You’ll ideally have:
- Experience managing online communities and social media platforms (particularly Facebook Groups).
- Strong communication and relationship-building skills.
- Event planning and coordination experience.
- Excellent organisational and project management skills.
- A passion for customer experience and community engagement.
- The ability to create engaging content that inspires conversation.
Bonus Points If You Have
- Fashion or retail experience.
- Experience running loyalty or ambassador programs.
- Content creation or live selling experience.
- Community event management experience.
- Knowledge of customer retention and brand advocacy strategies.
What Success Looks Like
In this role you’ll help grow:
- Our engaged community across digital platforms.
- Customer loyalty and repeat purchases.
- User-generated content and customer advocacy.
- Attendance at events and store activations.
- Local partnerships and community presence.
- Customer referrals and brand ambassadors.
Why Join Vine Apparel?
At Vine Apparel, you’ll be part of a passionate, supportive team dedicated to making women feel confident every day. We value creativity, collaboration and fresh ideas, and we believe our people are the heart of everything we do.
If you’re excited about creating genuine customer connections and building one of Australia’s most engaged fashion communities, we’d love to hear from you.
Apply today by sending your resume and a short cover letter telling us why you’re the perfect fit for the Community Manager role at Vine Apparel.
