Social Media & Content Coordinator

About NSWRL:

Established in 1907, New South Wales Rugby League (NSWRL) proudly stands as Australia’s founding rugby league organisation. As the governing body of rugby league within NSW and the ACT, we’re united in our passion for growing the game — supporting more than 700 clubs, 122,000 players and our many hard-working coaches and volunteers who bring rugby league to life in communities across the state.

At the pinnacle of the sport, we proudly lead the Westpac NSW Blues men’s and women’s State of Origin campaigns, inspiring fans and future players through one of Australia’s greatest sporting traditions.

Driven by our values of inheritance, professional, united, courageous, innovative and legacy,  we are committed to excellence in everything we do. These values shape our culture, our decisions and the impact we strive to make for rugby league, today and for generations to come.

About the Position:

Reporting to the Brand, Content & Creative Manager, the Social Media & Content Coordinator is responsible for the day-to-day publishing, coordination and rapid production of engaging content across the NSW Blues and NSWRL social media channels. This is a hands-on, execution-focused role that responds to the volume, pace and platform-specific demands of modern sport content.

Key Responsibilities:

• Independently capture, edit and publish timely social-first content, with a particular emphasis on vertical video, live moments, athlete personality and community stories.
• Own the daily scheduling, preparation and publishing of approved content across NSW Blues and NSWRL social channels, ensuring accuracy, quality and consistency.
• Maintain a coordinated content calendar covering men’s and women’s NSW Blues, major competitions, pathways, community rugby league and organisational announcements.
• Support live social coverage at Origin camps, match days, competition fixtures, announcements, community events and partner activations as rostered.
• Monitor comments, direct messages, mentions and fan conversation, responding or referring enquiries in accordance with moderation and customer service guidelines.
• Follow rugby league conversation and identify cultural moments, proposing relevant and appropriate reactive content within established sign-off protocols.
• Track channel performance and share actionable observations with the Digital Manager.
• Collaborate across Commercial, Digital, Football, Competitions, Community and other NSWRL departments to ensure brand and content activity supports broader organisational objectives.

About You:

The successful candidate will have:

• Minimum of an undergraduate degree in Communications, Media or equivalent.
• Demonstrated hands-on experience managing social accounts and creating platform native short-form content.
• Confident mobile and camera based shooting with rapid editing and publishing skills.
• Proficiency in CapCut, Premiere Pro, Canva, Adobe Creative Cloud or equivalent.
• Excellent writing, spelling, editorial judgement and attention to detail, including ability to work accurately under live event deadlines.
• A strong understanding of social media platforms, trends formats, analytics and community moderation.
• Excellent communication, organisational and stakeholder management skills.
• A sound knowledge of Rugby League and the sports media environment.

Consistent with the nature of the sporting industry, the successful candidate must be flexible and willing to work weekends, evenings and reasonable additional hours as is required to fulfil the requirements of this position. Remuneration is set in recognition of this requirement.

A position description is attached to this advertisement.

Working at NSWRL:                                                           

Our people are proud to be part of NSWRL, a place where every individual is genuinely valued and recognised as vital to achieving our vision. Beyond offering competitive employment conditions and modern workplace practices, NSWRL provides a range of additional benefits designed to help our team thrive. Together, we’ve created a positive, supportive culture where our people feel empowered to grow, contribute, and make a meaningful impact every day.

Applications:

Applications for this position close on Monday 2 November 2026.  

NSWRL is not accepting applications from agencies for this position.

NSWRL is an equal opportunity employer.

Applicants must be legally entitled to work in Australia.

NSWRL reviews applications as they are received and applicants are encouraged to apply early in the event that applications for this role close earlier than is advertised.

NSWRL is committed to providing a child-safe environment where children and young people are safe, feel safe, and their voices are heard about decisions that affect their lives. NSWRL has strong recruitment procedures with extensive screening of applicants including reference checks, identity checks and Working with Children checks to ensure the safest and most suitable people work with us.