About Jowett Motor Group
Since 2001, Jowett Motor Group has grown into a leading
automotive group representing BMW, MINI, Motorrad, Honda, Audi, Geely and
Chery. Our culture is built on family values, accountability, and continuous
improvement. We care about performance, but we care just as much about our
people.
We are looking for a Customer Experience – Lead Analyst to
take ownership of our lead nurture process and help us deliver a faster,
smarter, more engaging experience for every customer who contacts our
dealerships.
About the Role
Reporting into the Marketing Department, you will be
responsible for managing and optimising how we handle leads from first contact
through to appointment. You’ll work closely with our dealerships, sales teams
and marketing specialists to ensure every enquiry is followed up promptly,
consistently and meaningfully.
Key responsibilities include:
- Lead
Nurture & Conversion
- Oversee
the full lead nurture journey across select dealerships.
- Reduce
lead drop-off by ensuring fast, relevant and proactive follow-up.
- Drive
lead to appointment conversion.
- AI
Lead Engagement & Appointment Setting
- Monitor
and manage our AI lead engagement platforms to ensure they are:
- Responding
quickly and accurately to enquiries
- Asking
the right questions
- Setting
qualified appointments for the sales team
- Continuously
refine AI prompts, flows and logic to improve outcomes.
- Sales
Process Enablement
- Help
create a faster, more consistent sales process by standardising
lead handling and handover steps.
- Work
with dealership teams to ensure leads are transitioned smoothly from
AI/online engagement to in-person or phone appointments.
- Customer
Experience Improvement
- Ensure
every lead receives prompt, professional and
personalised communication.
- Use
data and feedback to enhance the overall customer experience.
- Coaching
& Enhancing AI
- “Coach”
the AI so it behaves more like our best sales consultants:
- Review
conversations and outcomes
- Adjust
rules, responses and workflows
- Test
and measure changes
- Educate
internal teams on how to work effectively with AI tools.
About You
We’re looking for someone who is:
- Data-driven
and analytical – comfortable interpreting lead data, conversion
metrics and customer journey reports.
- Customer-obsessed –
you care about creating an excellent, consistent experience for every
enquiry.
- Tech-savvy –
confident working with AI platforms, CRM systems and marketing or sales
technology.
- Process-focused –
able to map, refine and standardise processes across multiple dealerships.
- Collaborative
and proactive – you enjoy working with marketing, sales and
management to drive change and improvement.
Experience in automotive, retail, or any environment with
high lead volume and structured sales processes will be highly regarded, but is
not essential if you can demonstrate strong relevant skills.
What We Offer
- A full-time
role at a respected and growing automotive group
- The
opportunity to shape how Jowett Motor Group engages every new
customer
- A
supportive marketing team and close collaboration with dealership
leadership
- The
chance to work with leading AI and CRM technologies
- Competitive
salary and opportunities for development
If you’re excited by the idea of combining data, AI and
customer experience to drive real results, we’d love to hear from you.
How to Apply:
Please submit your CV and a brief cover letter outlining your experience with
lead management, customer experience, and/or AI tools.
Note: All successful candidates must complete a National Police Check prior to commencement.
We’re excited to meet the right person to join our team. If you believe you have the qualities we’re looking for, apply today!
