CRM Automation & Personalisation Specialist (Sydney, Melbourne or Brisbane)

CRM AUTOMATION & PERSONALISATION SPECIALIST (SYDNEY, MELBOURNE OR BRISBANE)

JMC Academy is seeking a CRM Automation & Personalisation Specialist to lead the build, optimisation and ongoing evolution of its CRM and lifecycle marketing capability. This is a hands-on specialist role for someone who can translate prospect and student data into well-structured automated journeys, targeted communications and measurable improvements in enquiry, application, offer and enrolment performance.

The role sits at the intersection of CRM operations, marketing automation, personalisation, data quality and journey optimisation, and will play an important role in the continued maturity of JMC’s student lifecycle communications and CRM environment.

About JMC Academy

Founded in 1982, JMC Academy is Australia’s premier institution in Creative Industries education, offering a diverse range of Degrees and Diplomas in Music, Songwriting, Audio Engineering, Film and Television Production, Acting, Entertainment Business Management, Visual Communication (Design), Animation, Game Design, and Music Production. With a 40-year legacy, JMC Academy provides cutting-edge and technologically advanced programs that meet the global demands of the creative industries. JMC operates from 3 large footprint campuses across the east coast of Australia (VIC, NSW & QLD), teaches ~2,500 students per annum and is positioned as one of the largest private higher education providers in Australia.

With advanced-design campuses, ongoing technology upgrades, a dedicated team of academics and industry professionals, and a network of international master class lecturers, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry.

JMC Academy’s ultimate focus is to deliver inspiring and technologically sophisticated programs, which cater to the global needs of the Creative industries. By nurturing, supporting and mentoring students who share a true passion and dedication for these industries, we can guide them into rewarding careers.

Our Purpose

We educate and inspire creative minds to shape their careers and our world.

At JMC Academy, we educate and empower creative minds to transform their passion into lifelong careers and meaningful contributions to the world.

As a vibrant, inclusive community of innovators and explorers, we deliver rigorous, real-world education in the creative industries, uniting academic excellence with practical experience, emerging technologies and industry engagement.

We nurture resilience, compassion, and curiosity in every student, helping them chart their unique path, shape their careers, and become creative leaders who inspire, connect, and thrive, locally and globally.

Our Vision

To be the global leader in creative education, chosen by creatives, trusted by industry.

Our Values

• Creative Innovators — An opportunity to dream, bring our creative genius to life, making meaningful contribution and delivering innovation to the world stage.
• Curious & Resilient Explorers — In a world of uncertainty, we are a team of curious minds, who embrace the uncertain, creating a life of learning, exploration and inspiration. At JMC we grow our voice to be confident and unstoppable. We aren’t afraid to fall, as we know we will rise.
• Inclusive Community of Connectors — We create meaningful pathways, only possible through our connections and impact.
• Empathetic & Compassionate Leaders — We care about every individual who walks through our doors, with kindness in our hearts and purpose in our minds.
• Honest, Accountable & of Uncompromising Quality — Our honesty, integrity and quality will not be compromised, as we strive to achieve our best. We are determined to reach our goals, as we hold ourselves and each other accountable.

YOUR ROLE, HONESTLY

The CRM Automation & Personalisation Specialist is a hands-on specialist role within JMC’s Customer function, reporting to the Head of Digital.

This position is responsible for the practical deployment and ongoing optimisation of JMC’s marketing automation activities using HubSpot. The role is focused on building scalable automation, sophisticated segmentation and dynamic personalisation across email, SMS and web touchpoints, ensuring communications are timely, relevant and data-informed throughout the student journey.

WHAT YOU’LL DO

CRM & PLATFORM OWNERSHIP

• Own day-to-day administration, configuration and optimisation of the marketing automation and segmentation functions in HubSpot
• Maintain key platform assets including properties, audiences, lists, subscriptions, email templates, forms, workflows and lifecycle logic

AUTOMATION & JOURNEY DESIGN

• Design, build and optimise automated workflows, nurture programs and triggered communications across the student lifecycle
• Develop advanced segmentation and personalisation strategies using behavioural, demographic, lifecycle and engagement data
• Implement dynamic content and cross-channel journey logic across email, SMS and web to improve relevance and conversion

DATA, REPORTING & OPTIMISATION

• Maintain strong data quality across CRM records, audience structures and connected systems
• Support data imports, custom datasets, reporting structures and dashboard development to measure campaign and journey effectiveness
• Conduct A/B and multivariate testing to improve engagement, conversion and operational efficiency over time

INTEGRATION & COLLABORATION

• Work with Product, Data and Technology stakeholders to support integration requirements and CRM best practice
• Assist with implementation and enhancement initiatives relating to CRM technology and lifecycle automation
• Provide training, documentation and practical support to internal stakeholders using the CRM and related automation tools

COMPLIANCE & CONTINUOUS IMPROVEMENT

• Ensure communication activity aligns with privacy, consent and spam compliance requirements
• Monitor performance, identify issues and implement improvements across journeys, workflows and platform usage
• Stay current with emerging CRM, automation and personalisation capabilities, and apply them where they create practical value

WHAT WE ARE LOOKING FOR

This role suits a hands-on CRM and marketing automation specialist who is the technical go-to for automation, segmentation and platform configuration, someone with the analytical capability and attention to detail to turn prospect and student data into timely, relevant, personalised communications at scale.

ESSENTIAL REQUIREMENTS

• 3–5 years’ experience in CRM management, marketing automation, lifecycle marketing or a related technical digital role
• Strong hands-on experience with platforms such as HubSpot and Salesforce Marketing Cloud, including being the technical go-to for automation, segmentation and platform configuration
• Demonstrated success building sophisticated nurture journeys, dynamic content and personalisation logic across campaigns or cross-channel programs
• Strong working knowledge of CRM data structures, list and consent management and reporting
• Experience with APIs, integrations, custom datasets and troubleshooting data flows
• Practical capability in tools and languages such as HTML, CSS, JavaScript, Liquid, SQL or equivalent platforms used in marketing automation environments
• Strong analytical capability, attention to detail and confidence using data to improve outcomes
• Ability to work autonomously, manage competing priorities and collaborate effectively across technical and non-technical teams

HIGHLY REGARDED

• Experience supporting a CRM implementation or major platform uplift program
• Experience in higher education or another complex multi-stage service environment
• Familiarity with student recruitment funnels, enquiry nurturing and enrolment lifecycle design
• Platform certifications relevant to CRM or marketing automation

WHY THIS ROLE

• A CAPABILITY TO BUILD — you lead the build, optimisation and ongoing evolution of JMC’s CRM and lifecycle marketing capability — genuine ownership of a maturing environment.
• MEASURABLE IMPACT — your automation, segmentation and personalisation work drives measurable improvements in enquiry, application, offer and enrolment performance.
• DEEP SPECIALIST CRAFT — a hands-on specialist role at the intersection of CRM operations, marketing automation, personalisation, data quality and journey optimisation.
• FLEXIBLE LOCATION — based in Melbourne, Sydney or Brisbane with hybrid working, supporting the student journey across all JMC campuses.
• COMPETITIVE REMUNERATION & BENEFITS — salary commensurate with experience, plus professional development support, staff scholarship access to JMC courses, hybrid working and a genuinely distinctive creative community.

THE PRACTICAL BITS

BASE Sydney, Melbourne or Brisbane, with hybrid working and some in-office presence for collaboration and key events.

REPORTS TO Head of Digital Channels

TYPE Full time, permanent.

SALARY Competitive, commensurate with experience; we’ll talk specifics early in the process.

WHAT TO SEND

A CV and a cover letter outlining your interest in the position and how you meet the criteria listed in the position description