Social Media & Marketing Specialist

Highlights

• Grow the social presence of a purpose-led, Australian sustainable fashion brand
• Create compelling content and lead influencer, affiliate and brand partnerships
• Join a collaborative, creative team committed to conscious fashion
• Full-time, hybrid role based at our Preston office in Melbourne

About The Role

We’re looking for a proactive, energetic and highly organised Social Media & Marketing Specialist to grow ELK’s audience, engagement and sales through compelling content, creative partnerships and memorable brand experiences.

Working closely with the Marketing Manager and wider ELK team, you’ll translate our product, design and sustainability stories into content that connects with new and existing audiences.

Your responsibilities will include:

• Planning, filming, editing, scheduling and publishing content across ELK’s social channels
• Managing influencer and creator collaborations from outreach and negotiation through to reporting
• Growing affiliate marketing, PR, media, stylist and complementary brand partnerships
• Briefing our paid media agency and supplying high-performing creative assets
• Coordinating events, activations and real-time social content
• Tracking social, influencer, affiliate, PR and paid media performance to identify growth opportunities

This is a full-time, hybrid role primarily based at our Preston office, with attendance at content shoots, retail activations and events as required.

What We’ll Love About You

You’re a creative and commercially minded social marketer with strong visual instincts, a genuine interest in fashion and culture, and the organisation to manage multiple priorities at pace.

• At least four years’ experience across digital marketing, social media, content, PR or campaign delivery, ideally in fashion, retail, beauty or lifestyle
• A strong portfolio of visual content, platform-specific copywriting and storytelling
• Hands-on video and photo editing capability, ideally including CapCut
• Experience managing creators, influencers, affiliates, PR or brand partnerships
• Confidence using social scheduling and analytics tools and briefing external agencies
• Warm relationship-building skills, commercial curiosity and a solutions-focused approach
• A genuine connection to ELK’s conscious fashion philosophy

In Return, We Offer

• Salary and benefits aligned to your experience
• Supportive, collaborative and people-first culture
• Participation in the ELK Incentive Plan
• Up to 60% off RRP on ELK products, plus family and friends benefits
• Access to Birthday and Volunteer Leave every year
• Genuine commitment to work-life balance, connection and wellbeing
• Opportunity to contribute to a certified B Corp and 1% for the Planet business committed to positive impact

About ELK

ELK is an independent Melbourne-based fashion brand driven by creativity, innovation and responsibility. As a certified B Corp and 1% for the Planet member, we are committed to positive environmental and social impact.

At ELK, we nurture an open, inclusive workplace that values authenticity, transparency and community. We welcome people who are passionate not only about what we do, but why we do it, irrespective of background, life stage, identity or ability.

How to Apply

If this sounds like you, apply here with your résumé, portfolio or examples of social content, and a short cover letter outlining how your experience could help grow the ELK community. For a copy of the Position Description or to find out more, contact jobs@elkthelabel.com.