Location of workplace: Tweed Heads warehouse / office
Role: Full time (Monday – Friday, 8.00am – 4.30pm)
Reports to: Ecommerce & Digital Marketing Manager
Works closely with: Social & Paid Media Lead
About the role:
As the Social Media & Creative Coordinator, your primary responsibility will be supporting and working closely with our Social & Paid Media Lead to create and schedule content across all marketing channels, including social media platforms and our community Facebook group. You will also provide support to our Influencer & Affiliates Coordinator across influencer and affiliate marketing initiatives.
Required skills and experience:
● Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
● Excellent attention to detail
● Self-motivated with the ability to work autonomously
● Highly organised and process-driven
● Strong verbal and written communications
● Demonstrated experience in social media content / planning and management
● 1 – 2 years of experience working in Canva or similar design program
● Knowledge of digital marketing platforms
● Broad exposure to and understanding of media channels such as Meta and TikTok
● Confident on-camera presence and comfortable capturing behind-the-scenes and organic content on shoot days
What this role involves:
● Social Media:
○ Liaise with our Social & Paid Media Lead to plan our monthly social media schedule (Instagram, Facebook and TikTok)
○ Create and schedule Instagram and Facebook posts within our scheduling app, including product tags and website links
○ Ensure a consistent posting cadence across all platforms in line with the monthly content calendar
○ Ongoing maintenance of our social media platforms (eg. Link in Bio, Facebook banners, Instagram story highlights)
○ Manage the Ela & Earth Facebook group (approving members and posts, responding to comments, scheduling weekly posts)
○ Post content to our Instagram Broadcast Channel
○ Foster an engaged social media community across all platforms, including responding to comments and DMs
○ Track performance against posting KPIs and report on monthly social media metrics (reach, engagement, follower growth etc.)
● Content Creation:
○ Create engaging video content for various social media channels (primarily Instagram and TikTok) to increase brand awareness and drive traffic to our website
○ Attend photo and campaign shoot days to capture behind-the-scenes and organic social content
○ Design Instagram story assets, including those that align with EDM campaign creative
○ Ensure all content is engaging, consistent and aligned with brand guidelines
● Influencer & Affiliate Support:
○ Support our Influencer & Affiliates Coordinator with influencer management tasks as required
○ Assist in the setup and rollout of our affiliate marketing program, working closely with our Influencer & Affiliates Coordinator
● Administration:
○ Organise and maintain asset files in Canva
○ General administrative duties to assist the marketing team
