Who We Are
Ecom Republic® is an ecommerce growth partner that helps ambitious founders and brands scale profitably through the production of world-class creative and impactful brand strategy.
We’re here to build brands that last, balancing creative storytelling with data-driven decisions to drive sustainable growth and genuine connection.
Why Ecom Republic®
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Creative-First Strategy: We believe that creative strategy is the most powerful growth lever for DTC brands. You’ll work alongside a Creative Strategist who leads creative direction, while you lead the numbers behind new customer acquisition.
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Profit-Obsessed Strategy: Our strategic approach is always profit-led, and creativity-fueled.
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Full Team Support: From media to creative to strategy, our pod-based model means you’re never flying solo. Our entire creative team has your back so that you can focus on what you do best.
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Values That Matter: We work with our brands to empower each other and continue learning new insights that we can apply.
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Growth as a Constant: We invest in your development, through workshops, mentorship, and access to elite training and events.
About The Role
As Lead Strategist, you’ll be the strategic heartbeat of your client pod, leading strategy across performance, growth, and profitability. You’ll work with a Creative Strategist, Media Buyer, Project Coordinator, and Visual Creators, to execute strategy that drives profitable and sustainable growth.
Your role combines growth strategy, financial insight, and leadership. You’ll guide your team and clients through forecasting, campaign planning, and growth optimisation, while your Creative Strategist counterpart owns the messaging, visuals, and creative direction. This is a hands-on leadership role suited to someone who thrives on working as part of a world-class creative team.
What You’ll Do
1. Growth & Profit Strategy
- Lead the growth strategy process, developing plans, forecasts, and testing roadmaps that aim to attract new customers and profitably scale our brands.
- Collaborate with the Creative Strategist and media teams to test, refine, and evolve messaging and visuals across channels.
- Champion profitability, forecasting, and commercial rigour in all strategic outputs.
- Bring bold ideas to the table, balancing strategic innovation with conversion-driven execution.
2. Performance & Media Direction
- Build and present strategic growth plans that connect financial performance to business outcomes.
- Oversee paid media direction across social and search, with a focus on new customer acquisition and sustainable scaling.
- Use data and performance insights to drive decisions that reduce nCPA, and maximise MER, CLTV, and profit margins.
- Identify opportunities for growth through offer optimisation, funnel improvements, and unit economics.
3. Leadership & Collaboration
- Lead a dedicated pod of media buyers, creative strategists, and account leads—driving clarity, collaboration, and accountability.
- Mentor your team with a balance of commercial insight and strategic discipline.
- Contribute to playbooks, frameworks, and internal best practices that raise the bar for the entire agency.
4. Client Partnership
- Act as the primary growth advisor and strategic partner for your clients.
- Build trust through transparency, communication, and measurable impact.
- Present strategy, performance reviews, and growth direction with confidence and clarity.
What You Bring
- 3+ years in ecommerce growth, performance marketing, or commercial strategy (DTC experience a strong plus).
- A proven ability to scale brands profitably through data-led decision making.
- Experience managing ad budgets of $50K+/month across paid social and/or search.
- Strong grasp of growth metrics (MER, CLTV, nCPA, AOV, contribution margin) and how they tie to brand performance.
- Exceptional communication skills. You can make complex financial ideas clear and compelling.
- A collaborative, proactive leader who thrives in a high-performance environment.
Why You’ll Love It Here
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Competitive Pay: AUD $110,000 – $130,000 per year + super
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Continuous Growth: Access industry-leading training, mentorship, and professional development.
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Strategic Freedom: Space to build the financial playbooks and growth models that shape how we scale brands.
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Full Team Support: Our pod system ensures seamless collaboration between media, creative, and strategy.
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Career Path: As we grow, so do you through promotions and further opportunities.
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Impactful Work: Partner with inspiring brands in fashion, wellness, beauty, and lifestyle, helping them scale with purpose and profitability.
The Bottom Line
If you’re ready to lead with strategy, drive profitability, and help brands scale sustainably, you’ll feel right at home here. We look forward to working with you!
