THE BRAND
Born in paradise and raised in Byron Bay, Thrills is a
subculture driven lifestyle clothing and fashion brand established in 2011.
We’re best known for our vintage-inspired streetwear with a timeless edge,
crafted for both men and women. At the core of everything we do is an
unwavering commitment to sustainability, creativity, and authenticity. We
create with purpose, led by passion, and driven by community.
THE GIG
We are on the hunt for a Marketing Manager to join our Marketing Team in this newly
created role. Reporting directly to the CEO, this role is responsible for
building and growing the CTC brands, Thrills Co. and Worship Supplies,
through strategic storytelling, content-led growth, and effective campaign
execution.
The Marketing Manager owns the go-to-market planning and execution of all marketing
initiatives, bringing our brands to life across content, social, ecommerce, and
retail channels. They will ensure marketing activity is aligned to brand
objectives while supporting customer engagement and commercial outcomes.
Working closely with the Product, Retail, and Ecommerce teams, this role will lead the
delivery of marketing campaigns and initiatives that support both brand and
business goals. The Marketing Manager will also provide clear direction,
structure, and support to the Marketing Team to ensure successful execution
across all channels.
YOUR KEY RESPONSIBILITIES WILL INCLUDE:
- Lead seasonal and monthly Go-To-Market (GTM)
planning and execution across all customer-facing channels and touchpoints.
- Develop and manage integrated campaign
calendars, launch timelines, key milestones, and execution deliverables to
ensure on-time delivery.
- Partner closely with Product, Retail, Ecommerce,
Wholesale, Creative, and Leadership teams to align marketing activity and drive
accountability across the business.
- Lead the execution of seasonal campaigns,
product launches, collaborations, events, activations, and brand initiatives
that strengthen brand presence and commercial performance.
- Own the content and social media strategy across
the CTC brands, ensuring a balance of brand-building and sales-driving activity
while maintaining distinct brand identities and storytelling.
- Provide strategic direction and leadership to
the Marketing Team, ensuring clear briefs, structured workflows, and confident
execution against priorities and KPIs.
- Maintain a deep understanding of the product,
customer, youth culture, and emerging trends, using insights to inform campaign
planning, content strategy, and brand activity.
- Ensure a consistent and compelling customer
experience across retail, ecommerce, wholesale, social, and brand channels.
- Analyse campaign, channel, content, and
marketing performance, delivering actionable insights, reporting, and
recommendations to improve engagement, efficiency, and commercial outcomes.
- Manage marketing budgets effectively, ensuring
investment supports strategic priorities, maximises return on investment, and
delivers against business objectives
TO BE SUCCESSFUL IN THIS ROLE, YOU’LL NEED:
- 5 + years’ experience in marketing, brand management or campaign coordination within retail, fashion,
lifestyle or consumer brands.
- Strong understanding of retail trading cycles and seasonal launch planning.
- Strong understanding of social media platforms and the nuances
between them, including what content formats, tones, and behaviours perform on
each.
- Proven experience managing cross-functional projects and
timelines.
- Experience managing multi-channel marketing strategies and campaigns.
- Strong capability in CRM, lifecycle marketing, and customer segmentation.
- Experience working closely with e-commerce
platforms and digital optimisation.
- Commercially minded with strong analytical and
problem-solving skills.
- Strong stakeholder management and ability to
coordinate cross-functional teams.
WHAT WILL THRILLS GIVE YOU:
- A legendary team culture that is inclusive,
supportive and always pushing boundaries
- A competitive salary package and a clear path
for personal and professional growth
- Exceptional product discounts
- Seasonal clothing allowance benefit. We want you
in our newest collections on us!
- The opportunity to shape the future of an iconic
brand that puts purpose and people first.
- A role where your contribution genuinely makes a
difference
If this role sounds like you then have a browse through our
website, tap into our life and culture and see what’s important to us. If that
aligns with your values, click on ‘Apply Now’.
