Commercial Manager – Domestic Sales (Southern Region)
Barenbrug, one of Australia’s leading seed businesses and a member of the Royal Barenbrug Group, specialises in research and development, marketing, extension, and distribution of proprietary pasture and forage seeds, cropping, turf and seed enhancement technology.
We are seeking an experienced and commercially astute Commercial Manager to lead our Southern Region Domestic Sales business across our Southern Region.
Reporting to the Head of Sales and Marketing, the Commercial Manager provides effective leadership to our southern sales team while partnering closely with key internal and external stakeholders to successfully deliver the Domestic Sales objectives of the region.
Based in either our Dandenong South or Adelaide office, this role is responsible for driving sustainable sales and profitability across the Southern Region through disciplined commercial management, strong customer engagement and effective people leadership. Success will be achieved by translating strategy into clear plans, lifting team capability and accountability, and using data, market insight and customer focus to deliver strong sales, gross margin and long-term growth outcomes.
Key Responsibilities include (but are not limited to):
Leadership
- Lead, support and develop a geographically dispersed sales team to deliver regional business and strategic priorities.
- Create a performance-driven team culture built on accountability, collaboration and strong customer outcomes.
- Strengthen team capability through clear performance expectations, coaching, mentoring and targeted development.
Sales & Financial Performance
- Own delivery of regional sales, revenue and gross margin targets.
- Develop and manage annual regional sales budgets with clear accountability for performance.
- Lead robust sales forecasting to support accurate demand planning and business decision-making.
- Use market insights, performance data and commercial opportunities to drive profitable regional growth.
Customer & Account Management
- Build and maintain strong relationships with key customers, reseller partners and strategic accounts across the region, including coordinated plans for multi-store reseller networks.
- Develop, negotiate and manage trading agreements that support commercial objectives, customer growth and long-term partnership outcomes.
- Oversee Territory Sales Planning across each territory, ensuring customer priorities, reseller opportunities and growth initiatives are clearly identified and executed.
Commercial & Marketing Strategy
- Execute portfolio strategies that support clear product direction, market focus and the successful introduction of new products where required.
- Work with Marketing, Supply Chain, Finance and Operations to execute marketing campaigns, customer activities and growth initiatives that support regional priorities.
- Evaluate market opportunities and develop strategies that enhance competitiveness, portfolio performance and profitability.
About you:
- You are a motivated, commercially minded leader with the energy, discipline and potential to make a strong impact across sales, customers and people leadership.
- Experience in sales, account management or commercial roles, with a strong understanding of how to execute sales plans and deliver customer outcomes.
- Strong planning capability, with the ability to translate strategy into clear priorities, actions and follow-through.
- Data-driven and diligent, with confidence using systems, reporting and technology to improve decision-making and sales execution.
- Ability to lead, coach and develop people, including setting expectations, building capability and holding constructive but direct performance conversations.
- A strong customer focus, with the ability to build trusted relationships and identify practical opportunities for growth.
- Commercial awareness and an interest in portfolio direction, market opportunities and product focus.
- Comfort working with sales performance, budgets and forecasts to support disciplined commercial management.
- A collaborative communication style, with the confidence to influence, engage stakeholders and bring people along with change.
- Enthusiasm, resilience and a learning mindset, with the drive to grow into the role and help lift team compliance, accountability and capability.
What Success Looks Like:
- Regional sales, revenue and gross margin targets are achieved.
- Sustainable and profitable growth is delivered across the Southern Region through disciplined planning and execution.
- Territory Sales Plans are embedded across each territory, with clear customer priorities, reseller opportunities and growth initiatives actively managed.
- The southern sales team is engaged, accountable and improving in capability, compliance and performance.
- Key customer and reseller relationships are strengthened, including coordinated plans for multi-store networks.
- Strategic trading agreements are implemented effectively and deliver clear commercial value.
- Portfolio strategies are executed effectively, supporting clear product focus, market penetration and improved profitability.
What’s on offer:
- An attractive salary package;
- Flexible (hybrid) working environment;
- Birthday leave and bonus leave;
- Paid parental leave.
This is an exciting opportunity to take ownership of a significant region and make a meaningful impact on business performance. You’ll be empowered to lead and foster a team of trusted advisors, influence commercial strategy and drive sustainable growth in a dynamic and customer-focused environment.
At Barenbrug, we value not only what you achieve, but how you achieve it. We foster a collaborative team environment and are looking for someone who enjoys working together, brings energy and enthusiasm to their role and contributes positively to team culture.
