Corporate Communications Lead
Australian Golf is growing — and so are we.
Australian Golf Services (AGS) is a shared services team supporting the growth of golf across the country. Formed by Golf Australia and the PGA of Australia, and the WPGA Tour of Australasia, we work together to deliver on the Australian Golf Strategy; with a united goal of more people playing more golf.
Joining the AGS team provides a unique opportunity to work with the leading governing bodies for golf in Australia, shaping the future of amateur and professional golf, with the PGA, Golf Australia and the WPGA Tour of Australasia.
We’re values-led in everything we do:
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We Welcome Everyone by creating inclusive, accessible experiences.
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We Are Connected across all levels of the game and the industry.
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We Are Courageous in how we innovate and lead change.
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We Bring Our Best to every initiative we deliver.
About the Role — Cheltenham | Full-time | Permanent
We’re looking for a confident, skilled communicator to join our Public Affairs and Marketing team and help tell the story of golf’s growth across Australia.
Reporting to the Head of Communications, the Corporate Communications Lead works across both Golf Australia and the PGA of Australia — delivering high-quality corporate communications, stakeholder engagement and event communications that protect and enhance the reputation of both organisations.
This is a hands-on role that blends strategic thinking with strong execution. You’ll lead communications projects independently — including the BMW Australian PGA Championship campaign — while working within a collaborative team with senior support from the Head of Communications and Senior Media Manager.
Your impact will include:
- Developing corporate communications including organisational updates, thought leadership, presentations and executive briefings for Golf Australia and PGA of Australia leadership
- Leading the communications and PR campaign for the BMW Australian PGA Championship, driving event awareness, promotion and ticket sales through earned, owned and paid channels
- Working with event sponsors and commercial partners to activate their presence through co-branded content, partner announcements and collaborative campaigns
- Delivering stakeholder communications to clubs, venues and PGA Members — including EDMs, newsletters and engagement content
- Supporting PGA Membership engagement, including communications for the PGA Institute, education programs and professional development pathways
- Coordinating communications for participation programs including MyGolf, Get Into Golf and TeeMates
- Leading media relations for designated projects, drafting media releases, leading journalist relationships and coordinating spokespeople
- Supporting issues management, crisis communications and internal communications across both organisations
- Contributing to the production of annual reports, corporate publications and organisational announcements
You’ll bring:
- Tertiary qualification in communications, public relations, journalism, marketing or a related discipline (or equivalent professional experience)
- Minimum 4 years’ experience in communications, PR, corporate affairs or journalism — ideally within sport, membership organisations or complex stakeholder environments
- Demonstrated experience in corporate writing, including executive communications, speeches, media materials and stakeholder content
- Strong media relations capability with experience building relationships across multiple media sectors
- Experience developing and delivering stakeholder communications, EDMs, newsletters and engagement campaigns
- Strong planning, project management and organisational skills with the ability to manage competing priorities
- Excellent written and verbal communication skills with exceptional attention to detail
- Confidence to take ownership of communications outcomes and drive work forward proactively
- Experience with content management systems, email marketing platforms and social media publishing
- Understanding of the Australian sport, golf or membership organisation landscape (desirable)
Why You’ll Love Working With Us
At Australian Golf Services, we know people do their best work when they feel supported — in work and in life. Here are just a few of the ways we bring that to life:
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Flexible Working — With hybrid work and flexible hours, we’ll work with you to find the balance that fits.
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Family-Friendly — With generous paid parental leave for all carers, we understand family always comes first.
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Wellbeing Focused — Our partnership with Acacia supports your mental, physical, and emotional wellbeing; plus in some of our offices you can access elite gym facilities.
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Opportunities to Grow — From formal and on-the-job learning, we’re all about growing together.
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Extra Perks — Enjoy free onsite parking, access to golf events, and partner discounts — all part of helping you bring your best, every day.
Still reading?
We hope so. Golf, like many sports, hasn’t always felt like a space where everyone sees themselves and we know that women and other underrepresented groups often hesitate to apply unless they meet every single requirement.
But at Australian Golf Services, our belief is simple: “All golf is golf, and all of us can be golfers.” That philosophy extends to our team too. We’re building an organisation where diverse voices, backgrounds and perspectives are truly welcomed and where people can bring their whole selves to the work we do.
So if this role excites you, and you feel you could contribute, even if you don’t tick every box, we’d love to hear from you. Let’s have a conversation. You might be just what we’re looking for.
How to Apply
Please submit your Cover Letter and Resume via the Seek link by Close of Business Friday 28th August.
