POSITION: CRM & eDM Coordinator

LOCATION: Adelaide Fringe Head Office

REPORTS TO: Marketing and Commercial Manager

EMPLOYMENT: 1.0FTE full time, flexible

START DATE:  4 January 2027

CONTRACT LENGTH: 6 months, with the possibility of extension or reduction depending on the return date of the substantive employee. Either party may end the engagement earlier by providing 4 weeks’ written notice.                 

SALARY: $73,000 per annum (Pro rata)

POSITION SUMMARY

The CRM & eDM Coordinator supports the delivery and day-to-day coordination of Adelaide Fringe’s marketing communications and email marketing (eDM) activity, delivered through Salesforce Marketing Cloud. Working under the direction of the Marketing and Commercial Manager, this role coordinates the eDM content calendar, builds and maintains audience segmentation and automated customer journeys, and monitors performance across all Adelaide Fringe audiences, including patrons, artists, venues, partners and Adelaide Fringe Foundation donors and supporters.

This is a hands-on role, building personalised, data-driven marketing and donor communication journeys that improve engagement, retention and lifetime value, while maintaining database health, consent compliance and sender reputation. The role works closely with the Marketing and Commercial Manager, Head of Marketing and Adelaide Fringe Foundation team to ensure marketing and Foundation CRM and eDM activity is coordinated and delivered in line with broader marketing, ticketing and fundraising objectives.

Education & Experience

• Tertiary qualifications in marketing, communications, data/analytics or a related field, or equivalent industry experience.
• Experience in CRM, lifecycle/eDM marketing, or a related digital marketing role, ideally within an arts, festival, events, retail or eCommerce environment.
• Experience using an email marketing or marketing automation platform; experience with Salesforce Marketing Cloud will be highly regarded.
• Some experience building customer/donor segments and automated lifecycle journeys, or a strong willingness to learn.
• Exposure to loyalty, membership or donor retention programs will be highly regarded.
• Good analytical skills, with an interest in interpreting performance data and turning insights into practical recommendations.
• Familiarity with reporting and analytics tools such as GA4 and platform-native reporting.
• An understanding of HTML/CSS for email would be advantageous.
• Excellent editing and proofing skills, with the ability to adapt copy to Adelaide Fringe’s tone of voice.
• Excellent attention to detail and strong organisational skills, with the ability to manage multiple deliverables and deadlines.