Campaign and Lifecycle Manager

About Access4

Access4 was founded in 2016 to bring unified communications to the MSP market. Today our platform, SASBOSS, is the industry benchmark for middleware. It helps service providers sell, provision and bill best-of-breed vendors from one place. Our values are Innovate, Empower and Partner. We’re known in the channel for a customer-first, partner-success mindset, a high-performing culture and honest conversations.

The role

Most campaign roles hand you a calendar somebody else built and a platform somebody else broke. This one hands you the calendar, the platform, the budget and the number.

Here’s what makes it interesting. Every campaign we run gets built twice: once as a kit our partners run themselves, and once as a customer-ready version they send under their own brand. Get that right and 600 partners quietly become 600 marketing teams. Nobody in the industry has fully cracked this, which is exactly why it’s worth doing.

This is openly a build year. Our new brand and website land this quarter, and we’re choosing our marketing platform right now. Reporting to the CMO, you’ll design the campaign engine instead of just keeping it running.

What you’ll own

• The campaign calendar: quarterly themes and one campaign a month, from brief through launch, optimisation and an honest review
• Building every kit twice, then chasing partner adoption, because a kit nobody runs is just a folder
• Marketing-sourced pipeline, including setting our first cost-per-lead and lead-to-opportunity baselines
• Lifecycle and nurture journeys across acquisition, channel and customer audiences, including trigger and intent-based programs
• Marketing ownership of our automation platform: data quality, segmentation, structure and reporting. You’ll help choose it, then live with it
• The monthly partner rhythm: kit drops, Open Line, Masterclass and the partner newsletter, on time, every month
• Paid and owned channels, and holding our agencies to a high standard
• A testing habit, and actually acting on what the tests show
• Campaign reporting an executive can read without a decoder ring

What you’ll bring

• Campaign or demand generation experience in B2B, ideally SaaS or technology
• Hands-on marketing automation and CRM skills. You’ve built the journeys and reports yourself, not briefed someone else to
• A track record of carrying a pipeline or lead number, including the quarters that didn’t go your way
• Campaign experience through a partner, channel or reseller model, or a clear grasp of what that demands
• The confidence to brief an agency well and tell them when the work isn’t there yet
• Commercial literacy: you connect campaigns to pipeline, not to opens and clicks
• AI as part of how you normally work, for speed and for personalisation at scale
• A degree in Marketing, Business, Communications or similar
• The backbone to protect a calendar when someone senior wants to squeeze something in

You’ll probably love this if…

You’d rather be measured on pipeline than activity. You’d rather design an engine than maintain one. A monthly cadence energises you, and a bit of ambiguity is fine while the brand and platform land. You’ll work across product, channel, sales, our UK team and our creative team in Manila, and you’ll keep a sense of humour about it.

Ready to own the whole loop?

Apply now with your resume and a short cover letter telling us about a campaign you built that moved pipeline, and why it worked.