- Strong experience in category, product, commercial management or similar growth-focused roles.
- Proven success growing a category and meeting sales, volume and gross profit targets.
- Experience developing and executing national category strategies with a 2–3 year strategic lens.
Role Type
Description
National Category Manager – Refrigeration
Outdoor Supacentre | Home of Adventure Kings Brendale QLD
Own the Category. Drive the Growth. Shape What Comes Next.
At 4WD Supacentre, we don’t just want someone to manage our refrigeration category — we want someone who can unlock its true potential.
Refrigeration is one of the fastest-growing categories in our business, and we’re looking for a commercially driven National Category Manager to take ownership of its growth, profitability and long-term direction.
Reporting directly to the Chief Revenue Officer, you’ll take ownership of the category’s growth, profitability and long-term strategy – Responsible for everything from sales and pricing to new product development, marketing, training, merchandising and product lifecycle planning
The question you’ll constantly be asking is:
“What could this category be?”
The Opportunity
You’ll own the national refrigeration category with a clear focus on sales growth, gross profit, product strategy and market share.
You’ll develop category plans at least 12 months ahead, while maintaining a 2–3-year strategic lens across product lifecycle, technology, innovation and future opportunities.
This isn’t a role where you’ll simply maintain an existing range. You’ll be expected to identify opportunities, challenge current thinking and turn commercial plans into measurable results.
What You’ll Own
●Develop and execute the national refrigeration category strategy.
●Drive category sales, volume, gross profit and overall profitability against agreed objectives.
●Build rolling 12-month category and sales plans to support stock and supply requirements.
●Maintain a 2–3 year category roadmap alongside the CRO and Product team.
●Identify new products, technologies, market opportunities and gaps within the existing range.
●Partner with Product on new product development and lifecycle planning.
●Own the go-to-market execution of new refrigeration product launches.
●Provide quarterly sales forecasts covering quantity, GP and strategic product performance, refreshed monthly.
●Monitor performance by channel and location and take action where results are below plan.
●Work closely with retail and e-commerce teams to influence performance in your category, and where required to drive development and change to improve your categories performance.
●Work closely with Marketing and Content to influence pricing, promotions, campaigns and category messaging.
●Influence merchandising and product positioning across stores and online.
●Develop training programs, resources and hosted sessions to build refrigeration knowledge across the business.
●Project-manage cross-functional sales strategies and influence stock positioning to achieve category objectives.
●Establish clear FY objectives and a three-year vision for the category.
About You
We’re looking for someone who thinks commercially, understands products and knows how to turn strategy into sales.
You will ideally bring:
●Strong experience in category management, product management, commercial management or a similar growth-focused role.
●Demonstrated success growing a product category and delivering against sales, volume and gross profit targets.
●Strong commercial and analytical capability, with confidence working with sales forecasts, margins, stock and performance data.
●Experience developing and executing category and product strategies.
●Strong understanding of product lifecycle management and new product launches.
●The ability to identify market opportunities and translate them into commercial action.
●Strong cross-functional stakeholder management across Product, Sales, Marketing, Content and Supply.
●Confidence influencing senior stakeholders and taking ownership of commercial outcomes.
●Experience in refrigeration, 12V, automotive, camping, outdoor, consumer electronics or related product categories would be highly regarded.
●A proactive mindset — you’re always looking at what the category could become, not simply where it is today.
The Package
This is a senior role and with tremendous growth opportunity comes significant earning potential for the right person.
The bonus is paid monthly and linked directly to category performance.
Why 4WD Supacentre?
This is an opportunity to take genuine ownership of a major national product category within a fast-moving and growth-focused retail business.
You’ll have the opportunity to influence everything from product development and pricing through to sales strategy, marketing, training, merchandising and customer experience.
If you’re commercially driven, passionate about products and ready to take ownership of the next stage of growth for our refrigeration category, we want to hear from you.
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