National Category Manager – 12V Electrical

4WD Supacentre | Home of Adventure Kings Brendale QLD  

Own the Category. Drive the Growth. Shape the Future of 12V.

12V Electrical is one of the fastest-growing categories within 4WD Supacentre, and we’re looking for a commercially driven National Category Manager to take it to the next level.

Reporting directly to the Chief Revenue Officer, you’ll take ownership of the category’s growth, profitability and long-term strategy – Responsible for everything from sales and pricing to new product development, marketing, training, merchandising and product lifecycle planning.

You’ll constantly be asking one question:

“What could this category be?”

The Opportunity

This is more than a traditional Category Manager role. You’ll be at the steering wheel of our 12V Electrical category, developing and executing strategies that increase sales, gross profit and market share.

You’ll work closely with our CRO, Product, Retail, Marketing and Content teams to identify new opportunities, improve our existing range and build a clear 2–3 year vision for the category.

What You’ll Own

●Develop and execute the national 12V Electrical category strategy.

●Drive category growth, sales volume, gross profit and profitability against agreed objectives.

●Build rolling 12-month category and sales plans to support stock and supply requirements.

●Maintain a 2–3 year strategic roadmap covering product lifecycle, technology, innovation and category improvements.

●Identify new products, technologies and opportunities to grow market share.

●Partner with the Product team on new product development and range evolution.

●Own the successful go-to-market execution of new 12V Electrical product launches.

●Develop sales plans and execution strategies aligned with stock and commercial objectives.

●Provide quarterly forecasts covering sales quantity, GP and strategic product performance, refreshed monthly.

●Analyse and benchmark category performance across stores, online and other sales channels.

●Work with Marketing and Content to influence pricing, promotions, campaigns and category messaging.

●Influence merchandising and product positioning across stores and online.

●Develop company-wide 12V product training and education, including training modules, resources and hosted sessions.

●Project-manage cross-functional sales initiatives and influence stock positioning to achieve category objectives.

●Establish clear FY objectives and a three-year vision for the category.

About You

We’re looking for someone who combines strong commercial capability with genuine 12V Electrical product knowledge.

You will ideally bring:

●Strong experience in category management, product management, commercial management and sales leadership.

●Demonstrated extensive knowledge of 12V Electrical products and systems.

●A proven ability to grow a product category and deliver against sales, volume and gross profit targets.

●Strong understanding of category planning, forecasting and product lifecycle management.

●Experience identifying new products and market opportunities.

●Strong commercial and analytical capability.

●Experience successfully launching new products to market.

●The ability to translate technical product knowledge into effective sales and training strategies.

●Strong cross-functional stakeholder management across Product, Retail, Marketing, Content and Supply.

●Experience within 4WD, automotive accessories, camping, outdoor, electrical or related industries would be highly regarded.

●A growth mindset with the ability to challenge what’s currently possible and turn strategy into execution.

The package:

This is a senior role and with tremendous growth opportunity comes significant earning potential for the right person.

The bonus is paid monthly and linked directly to category performance.

Why 4WD Supacentre?

This is an opportunity to take genuine national ownership of one of our most important growth categories.

You’ll have the ability to influence the complete category journey — from what products we develop and how we position them, through to how we sell, market, merchandise and educate our teams about them.

If you know 12V, understand what drives commercial performance and can see opportunities others don’t, we want to hear from you.