10 common job search mistakes to avoid

The NZ job market is tough right now, with many job ads attracting hundreds of applications. To get cut through and find your next opportunity, avoid these 10 mistakes. 

To give yourself the best chance of landing your dream role, it’s important to fine-tune your approach. Below, we’ve outlined 10 common job search mistakes job seekers make and how to avoid them. These strategies will help you stand out from the competition and land your next opportunity. 

Mistake #1 Not having clear job goals 

Without a focused direction, it’s hard to understand what you’re really looking for. That can result in hours wasted applying for roles that aren’t the right fit, and missing out on the ones that are. 

Here’s how to get clear:

• Reflect on what you want in your next role, including everything from your career growth goals, to financial goals and lifestyle preferences. 
• Identify the specific industries or sectors that interest you, and that could provide the opportunities for you to achieve your career goals. 
• Write down a list of non-negotiables, such as location, minimum salary requirements or flexible hours, to help narrow your focus. 

Mistake #2 Ineffective job search strategy 

Too often, job seekers rely heavily on traditional online job boards, missing out on opportunities available through other channels. Don’t limit yourself to these methods – expand your chance of success by getting exposure elsewhere. 

Here’s what to do instead:

• Diversify your approach by using local job boards, checking employer’s websites directly for vacancies and tools like Employment Hero Jobs where you can setup a profile so employers can find you. 
• Build relationships through both online and offline networking events. Remember, it’s not always what you know, but who you know. 

Mistake #3 Using a generic CV 

A standardised CV that doesn’t address the specific role or company will fail to grab attention. Your CV should be more than just a list of things you’ve done, and it should speak directly to the requirements mentioned in the job ad.

Make sure you: 

• Tailor your CV for each application, incorporating keywords from the job ad. 
•  Focus on your most relevant skills and experience based on the job ad.
• Draw attention not only to the experience you’ve had, but the outcomes you delivered in each previous role. 
• Remember,  to include the soft skills you bring to the table, whether you’re an excellent team player, a natural leader or great with people.

Mistake #4 Overlooking your soft skills and team fit

Many employers are looking for someone who will add to the team dynamic first and foremost – even before their technical skills.  Yet, too often job seekers forget to consider this when applying for the job.

 Here’s how to avoid that mistake:

• Research the company’s values and leadership style. You’ll typically find information like this on their career’s page, or ‘About us’ section. If not, see if they have a company LinkedIn page.
• During interviews, remember to share information with the panel that gives them an understanding of how you work, not just what you do. They want to know how you’ll add to the team dynamic, and the interview is your chance to show them that.   
• Prepare examples of how you’ve contributed to a positive work environment in the past. Perhaps you’re always the first to offer a helping hand to a colleague, or maybe you love organising team social events. However you show up at work, don’t forget to demonstrate it during the interview. 

Mistake #5 Ignoring the hidden job market 

A significant number of roles in New Zealand are never advertised. Whether employers just haven’t had a chance to formally advertise, or, they’re trying to skip the hefty advertising fees, there’s many vacancies that job seekers wouldn’t actually know about. Instead, these jobs are often filled through word of mouth or personal referrals. 

Here’s how you can tap into them:

• Reach out directly to businesses or organisations that you’re interested in working for. Check if they have any vacancies that might not be advertised, and let them know you’re interested. 
• Ask contacts at the businesses you’d like to work for out for a simple coffee chat. Even if they don’t have a role for you right now, when one becomes available you’ll be fresh in their mind. 
• Create an Employment Hero Jobs profile in just a few simple steps and get matched with employers who are looking for people with your skillset.

Mistake #6 Applying without researching the company 

Employers appreciate candidates who demonstrate an understanding of their organisation and its impact. 

Here’s how to demonstrate that:

• Investigate the company’s recent projects, mission statement, and any recent initiatives they may have promoted across their website or social media channels. 
• Show genuine interest during interviews by asking thoughtful questions about their priorities or achievements. 
• Tailor your application to reflect how you can contribute to their goals. 

Mistake #7 Not attending networking events 

Building professional connections is critical in the smaller NZ job market, where personal introductions often lead to opportunities. Failing to build your network may mean losing out to the competition. 

Here’s what to do instead:

• Attend local meetups, industry events, or career fairs. 
• Join professional associations or LinkedIn groups relevant to your field. 
• Don’t underestimate community events as a way to meet potential employers or collaborators. 
• Even if you’re at a purely social event, let people know you’re looking for your next opportunity. The more visibility you get, the better your chances of landing that dream job. 

Mistake #8 Not taking virtual interviews seriously 

 Virtual interviews are increasingly common.  Often, job seekers make the mistake of treating virtual interviews like a casual chat rather than a formal interview. That can leave a poor impression, or be the difference between you and another candidate. 

Instead:

• Treat a virtual interview with the same preparation and professionalism as an in-person meeting. 
• Test your camera, microphone, and internet connection beforehand. 
• Create a well-lit, quiet space without distractions to showcase your professionalism.  

Mistake #9 Neglecting your online presence 

An unpolished or non-existent LinkedIn profile can hinder your job prospects.  Before you start applying, make sure your presence across social media platforms paints a positive picture for prospective employers.

• Ensure your LinkedIn profile is complete, accurate, and aligned with your CV. 
• Ask previous colleagues and managers for a LinkedIn recommendation, or to endorse you for specific skills.
• Post regularly about industry news or trends to establish your expertise. 
• Audit your social media accounts to remove any content that could compromise your chances of securing a great role.. 

Mistake #10 Failing to follow up 

Not following up after an application or interview can make you appear disinterested. A timely but respectful follow-up is seen as a positive sign of initiative and professionalism.

Instead, make sure you:

• Send a brief and polite follow-up email within 2-3 days of your interview to thank the employer for their time. 
• Restate your enthusiasm for the role and mention one thing about the discussion that resonated with you. 

Why avoiding these mistakes matters 

Success in the NZ job market depends on understanding the nuances of what employers are looking for. From technical skills to soft skills, team fit and more, it’s important to take them all into account during your job search. The stakes are high, and avoiding these common job search mistakes can significantly improve your chance of success.. 

By steering clear of these mistakes, you can expect:

• Improved visibility among local employers 
• Higher success rates in interviews 
• Stronger professional connections and recommendations 
• Career opportunities that align with your professional and personal goals

Land your dream job with Employment Hero Jobs

Avoiding these job search mistakes is an essential step to acing your career goals—but it doesn’t stop there. Employment Hero Jobs offers you access to hidden opportunities tailored to your unique skills and experiences.

Set up your profile to discover exciting roles in NZ that you won’t find on other platforms. With AI-powered matching and personalised recommendations, you’ll uncover opportunities where you can truly thrive. Your most rewarding career move is just around the corner. Take control of your job search with Employment Hero Jobs and unlock your potential today.